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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Market Analysis, Business Cases and Profit and Loss Investigation. Customer and Market Research. Writing Marketing Requirements Documents (MRDs).

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Feedly is hiring a VP Marketing

Roy Madden

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. If you are falling short on market research, create a research project for yourself and build up your market knowledge.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.

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Leverage

Product Solving

“Good product managers create leveragable collateral, FAQs, presentations, white papers. You can do market research, creating a report that shows where the industry is headed in the next 5-10 years which helps you pitch product changes to your executive stakeholders.