Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

SEPTEMBER 8, 2022

There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use. It’s one of the few tools I consider to be worth paying for. This tool allowed me to see that our education offerings were sometimes not shown, because we’d mistakenly un-indexed a page!

Data Visualization 152

Data Visualization Analytic Tools Reporting Tools Research Software 152

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 98

Feedback Software Messaging Onboarding KPIs Customer Communications 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Since you need the right tools to follow a customer insights strategy. How to collect market research data?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. A project management tool enables effective planning and execution of product initiatives. Best product management software tools.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. Next, define your goals to give focus to the process and choose adequate analytics tools. The name comes from the shape of the chart visualizing user progress.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Your tool can help them realize that. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Perform A/B testing to see which subject lines and messaging improves metrics.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Userpilot

MARCH 25, 2024

We also show you a few good product tour software tools. Userpilot is a product growth platform with analytics, feedback, and user engagement features, which make it a perfect tool for creating product tours. As such, they are a valuable onboarding tool. Ready to dive in? Book the demo to find out more!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

The Product Coalition

JANUARY 6, 2023

This article will take you through the mobile app tracking process from start to finish, the best practices for mobile application tracking, and the best mobile app tracking tools to do so. When a user does something in our mobile app (for example, clicks a button), it is captured and recorded in your mobile analytics tool.

Analytic Tools 135

Analytic Tools Data Visualization Onboarding KPIs Customer Feedback 135

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

SEPTEMBER 22, 2021

To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. Engagement tools are software applications that help to facilitate and encourage two-way interactions between your SaaS and its customers. What are engagement tools? Poptin popups.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

MARCH 7, 2024

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Wondering about the name? Let’s get to it!

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. When choosing an event-tracking tool, first decide if you need to track user behavior inside a digital product or on a website.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Reporting Tools 98

Userpilot

FEBRUARY 20, 2023

We also have a quick look at Userpilot as an alternative for each of the tools. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Amplitude is a dedicated analytics tool with very complex functionality that can be customized for various use cases.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Intercom, Inc.

NOVEMBER 5, 2018

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. 53% of buyers are more likely to buy from a business they can message”. What is live chat?

Reporting Tools 239

Reporting Tools User Testing Data Visualization Customer Experience 239

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 6, 2024

AI in In-App Messaging : Employing AI for in-app messaging to optimize message delivery and boost conversions. ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Intercom, Inc.

MAY 1, 2019

This is a story of climbing uphill for Product Tours , our recently launched onboarding tool. Our in-app messages are a great tool for engaging in conversation with new signups and telling them how to get started, but they weren’t designed to show them. Early concept for simple pointer messages – click to enlarge.

Feedback Software 143

Feedback Software Onboarding KPIs Research Software User Testing 143

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Path analysis.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

FEBRUARY 21, 2023

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo? Book the demo!

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 1, 2022

Appcues features include most used user onboarding UI patterns such as flows, NPS, and checklists that best product adoption tools on the market provide. Appcues is an onboarding software that’s been on the market for quite some time, mostly known for the ability to create product tours using an intuitive UI.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Innovatemap

JULY 8, 2021

When we first partnered with CEO Jeff Wraley, he had a product in market that he was passionate about and actively selling. Additionally, he didn’t have an effective way of marketing his product. When asked about the origin of the brand, Andy responded, “Jeff’s audience understands and appreciates tools. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Gainsight

JUNE 4, 2019

The way we run business requires new functions and new tools. Using technologies like Marketing Automation and Gainsight’s Journey Orchestrato r, we were suddenly able to increase the reach and frequency of customer communications. What would’ve been better timing or messaging? The post Is In-App Messaging Unethical?

Messaging 63

Messaging Customer Communications Customer Experience Framework 63

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89