Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. The market size is substantial enough to support your growth ambitions.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 108

Marketing Branding Messaging Positioning 108

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. What is a campaign in marketing? . Examples include: .

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 166

Branding Strategy Feedback Software Research Software 166

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Intercom, Inc.

SEPTEMBER 26, 2018

This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. Those days are over.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52