Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

UX Studio

MAY 30, 2023

Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. How to build trust through UX design? With this in mind, how can we build trust through UX design? Validation, including error messages, should be clear and constructive.

UX 97

UX Reporting Tools Data Visualization Research Software 97

Userpilot

JANUARY 9, 2024

This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like? Study behavior trends to highlight any UX designs users avoid.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 28, 2022

Are you looking for some good UX examples? But what makes a great UX design and can you achieve it without good UI? In this article, we are looking at some really good UX design examples that will inspire UX designers. Great UX design helps users easily achieve their goals and complete their tasks without friction.

Analytic Tools 111

Analytic Tools Feedback Software UX Data Visualization 111

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Analytic Tools Feedback Software Positioning 98

Userpilot

JUNE 20, 2023

So, how can you build trust with UX design ? This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. Creating a positive first impression with a warm welcome message and data-backed onboarding.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

DECEMBER 3, 2022

UX design can make or break your product’s success. Poor UX can negatively impact engagement , and conversion rates, and stunt growth. There are many easy UX improvements you can make today to leave a better first impression. In this article, we cover the following: What UX design is and why UX is important in SaaS.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. Notification UX design best practices: Make notifications valuable by sending the right message to the right user at the right time. For example, when you send a message to a friend on WhatsApp. What are notifications?

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

UX Studio: Product Management

OCTOBER 1, 2022

I decided to compile a list of the most common UX design tools that every beginner should know about. In this list, you can find prototyping, UX / UI software and collaboration tools. Wireframing and prototyping tools Every UX designer needs a wireframing tool, but not everyone uses the right one for their requirements.

Feedback Software 59

Feedback Software UX User Testing Customer Feedback 59

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Let’s envision your UX career for a moment. Especially as you progress towards more influential positions.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Marketing segmentation comes in handy here. In this article, we cover: How is marketing segmentation used in customer retention? How does market segmentation help customer retention?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Do you have a name, a logo, and have you thought about brand positioning? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? Email / SMS Does your application send out transactional emails or SMS messages?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

MARCH 6, 2024

AI in In-App Messaging : Employing AI for in-app messaging to optimize message delivery and boost conversions. ABM for SaaS : Implementing Account-Based Marketing strategies to target high-value customers with personalized campaigns, nurture them, and make them more valuable for your business.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Alchemer Mobile

DECEMBER 27, 2022

Maybe your newest ad campaigns are sending the wrong message? This is a strong indicator that you’re doing a great job with your app’s targeting and UX design. You can improve your SI numbers with better UX or more value for frequent visitors. It is useful to track your competitor’s rankings and their relative positions.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98