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Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

In this article, we’ll look at various customer training tools available on the market. But before then, the features below are a must-have for any customer training software: Contextual in-app guidance. Multimedia content support. Training progress tracking and analytics. Supplemental live training options.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. And those loyal customers also become a force multiplier when it comes to word-of-mouth marketing. Shifting the focus to loyalty.