12 Essential Tools For Your SaaS Marketing Automation Software Stack


Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? What is SaaS marketing automation?

Designing Series: How we built our customer messaging orchestration tool

Inside Intercom

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration.


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11 Product Marketing Tools Every SaaS Company Should Try


The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview.

Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing

How to Package and Price Embedded Analytics

This deceptively simple framework is actually a dynamic tool for organizing thinking and. User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. number of marketing buying personas).

Holiday messaging and chatbot tips for marketers

Inside Intercom

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Tip 1: Increase performance of paid ad campaigns with personalized messages. With targeted messages you can drive more people to take action once they arrive on your site.

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics


A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. New messaging integrations , including a list of preferred partners offering discounts for getting started. Resources for Messages & Experiments users during the transition.

11 Best Growth Marketing Software for SaaS


Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers.

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS


Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.

8 Best SaaS Onboarding Tools in 2021


Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! So what are the best SaaS Onboarding Tools for 2021, and how do you know which tools to choose? What Are SaaS Onboarding Tools? What Are SaaS Onboarding Tools?

Best product marketing software for SaaS


Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

What You Need To Know About The Product Marketing Manager Role and Responsibilities


The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

The Top Mobile In-App Feedback Tools of 2021


Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. A message center provides a two-way conversation channel to do just that.

The Ultimate In-App Marketing Guide for Product Marketers in 2019


In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

Is In-App Messaging Unethical?


The way we run business requires new functions and new tools. Using technologies like Marketing Automation and Gainsight’s Journey Orchestrato r, we were suddenly able to increase the reach and frequency of customer communications. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. It can be easy to snap to the decision that marketing to your customers is unethical, but this is only if it’s done in that way.

Why Storytelling Skills For Product Management & Product Marketing Are Essential


Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT! CONTEXT!

25 Digital Marketing Tools for Digital Agencies in 2019


It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency. Digital marketing tools are a way to gain a competitive edge. We put together a list of 25 tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. This is a marketing platform which offers true automation.

Solutions Marketing vs. Product Marketing: One Big Difference


A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Product Marketing.

8 client collaboration tools for web development agencies


Why adopting a collaboration tool is so important? Second, a lot of client collaboration tools offer bank-grade security to ensure that all of your sensitive (and not so sensitive) data is completely safe. The right collaboration tool helps you work better with clients, keep them happy and foster long-term business relationships. Long story short, let’s dive right in the list of top 8 client collaboration tools you should definitely test out!

A Career in Product Marketing vs Product Management – What You Need to Know


Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

How Does Influencer Marketing Shape Consumer Product Decisions?

Mind the Product

Influencer marketing is big business and inevitably affects the way consumer products are developed. Influencer Marketing is big Business. According to Business Insider , influencer marketing is now an $8 billion industry, and on track to be a $15 billion industry by 2022.

The Best Product Management Tools and the Problems they Solve


There are tons of specialized product management tools available today to solve some of your most frustrating challenges. Let’s look at the best tools for product managers and the problems they solve. So, we’ve gone ahead and compiled a handy list of the best product management tools, grouped by category. Data Analysis and Visualization Tools for Product Management. User Research Tools for Product Managers. Project Management Tools for Product Managers.

Customer Onboarding Tools That Take Your Product To The Next Level


Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. I promise we’ll get to the awesome customer onboarding tools soon. Think of some of the factors that can cause a SaaS product to die out… Clueless founders, lack of investment, poor product-market fit. Customer Onboarding Tools For First Contact. Customer Onboarding Tools For Kickoff.

For clues to messaging’s future, look no further than its past

Inside Intercom

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously. But these tools were clumsy, slow, and simply not as fun or expressive as humans want to communicate. “In

10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer


In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! We’ve selected only the 10 tools, most of which we’ve actually used, and that the Product Marketers we’ve interviewed mentioned in our conversations. Conversational Marketing : Intercom.

Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Product’s Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018

Business of Software Conference

When marketing a product, it’s common for founders to focus on the product itself. Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So I have talked about jobs to be done and how you can use it specifically for marketing as opposed to just for product development at a couple of conferences. So messaging is really how you feel fuel for the race. (

Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. When planning your releases, involve some marketing people to make sure that your releases make sense from a marketing point of view as well. Some of the task management tools, for example JIRA, can generate release notes automatically. Market Your Release.

30 Free & Paid User Onboarding Tools to Crush Growth and Revenue Goals


Of course, nothing can be done without a few user onboarding tools to hold yourself back. We are proudly introducing you to 30 free and paid user onboarding tools. We’ll touch each tool as you build for your signup and onboarding from scratch. User onboarding tools for in-app experiences. Before starting out with user onboarding tools. Userpilot is our favourite user onboarding tool. User Onboarding Tools for Email Communication.

How to Create Targeted In-App Messages with Gainsight PX


But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. But how could we augment our mass communication outreach to improve the effectiveness of our marketing campaigns? We decided to use Gainsight PX , our Product Experience Platform, to create targeted messages in the hopes that they would resonate better with the intended audience. We also discovered that our targeted in-app messages performed better than email.

25 Website Feedback Button Tools and How to Set It Up


Let’s look at some of the tools you can use to create feedback buttons for your website and application. The great thing about the tools available today is you can collect feedback at basically any point of the customer journey : test a new product or feature with your users. collect voice of customer data – and use it in your marketing copy. The tool also offers real-time analysis. The tool integrates with multiple email service providers.

5 Questions Indicative Helps Gaming Marketers Answer


If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. There wasn’t room for fluff in marketing before. What does this information mean for marketers? .

The Top Mobile In-app Feedback Tools of 2019


What tools do you use? We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Incorporating these tools into your customer experience tech stack will drive more engagement, deliver high-quality customer feedback, and help inform your product roadmap. To put it simply, Apptentive is the key to connecting all of these tools.

What is Product Marketing and Why Should I Care?


This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

The Best Product Management Tools That Will Save You Time


After our team at UX Studio started using product management tools, the time spent on communication surprisingly decreased. So we recommend these product management tools based on our experience and customer reviews: Project Management Tools. Collaboration tools. We simply cannot overemphasize the importance of collaboration tools. Asana has become one of the best-known collaboration tools on this planet. Instant messaging and push notifications.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Product Marketing managers' main responsibility is to communicate the product’s value to the market.

Market Problems and Frustrations

Pragmatic Marketing

The ability to slow down message playback so she can actually understand those rapid-fire 10 second messages from her doctor or her grandchildren. A transcription service that sends the text of the message to her email. And it seems like there should already be a phone that meets her needs on the market today. It doesn’t help her use it as her primary communication tool.