The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. In other words, market research helps businesses understand what consumers want and how to effectively sell to them.

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UX Planet

DECEMBER 21, 2023

The challenges we face — balancing aesthetics with functionality, adapting to ever-changing user behaviors, and meeting the demands of an increasingly sophisticated audience — are more pressing than ever. Moreover, think about leveraging the psychology of color to evoke specific emotions or convey brand messages.

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Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. Study behavior trends to highlight any UX designs users avoid.

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Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

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Userpilot

DECEMBER 3, 2022

UX design can make or break your product’s success. Poor UX can negatively impact engagement , and conversion rates, and stunt growth. There are many easy UX improvements you can make today to leave a better first impression. In this article, we cover the following: What UX design is and why UX is important in SaaS.

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Userpilot

JUNE 20, 2023

It is also one of the central goals of the user experience design process. So, how can you build trust with UX design ? This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. What is user trust?

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UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. Target user and market History buffs in our app can dive into richly detailed, authentic experiences of past times. Plan Your Trip Purpose: Directs users to create personalized journeys.

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UX Planet

FEBRUARY 22, 2024

It starts with small choices, but together those create a user experience revolution worth getting excited about. Design Meets Psychology: Harnessing Colour & Emotion Every colour choice, button placement, even the size and speed of animations — it’s all meticulously planned to shape our experience. But don’t lose heart!

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Userpilot

MARCH 28, 2022

Are you looking for some good UX examples? But what makes a great UX design and can you achieve it without good UI? In this article, we are looking at some really good UX design examples that will inspire UX designers. Great UX design helps users easily achieve their goals and complete their tasks without friction.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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The Product Coalition

DECEMBER 23, 2021

UX does matter. So, let’s have a closer look at the most important UI/UX issues to bear in mind when assuring the quality of financial products. Businesses can focus on UX/UI testing for accessibility. During testing UX, the team should make sure the path to entering biometrics is simple and quick.

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Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets. Usability vs. User Experience (UX).

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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UX Studio

MAY 30, 2023

It is through design that we communicate with our users, either in proper words or with visual clues. Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. How to build trust through UX design? Why is trust important?

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Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions. Creating an upselling audience with Userpilot.

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Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

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Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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UX Studio: Product Management

OCTOBER 1, 2022

I decided to compile a list of the most common UX design tools that every beginner should know about. In this list, you can find prototyping, UX / UI software and collaboration tools. Wireframing and prototyping tools Every UX designer needs a wireframing tool, but not everyone uses the right one for their requirements.

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Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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The Product Coalition

OCTOBER 16, 2022

Nowadays, it is hard to amaze users who have already seen iOS, Android, MacBook, and Apple Watch with previous computer achievements. User experience does not stand still, and innovations that challenge UX design constantly appear. Let’s take a look at four promising UX design techniques.

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Userpilot

DECEMBER 8, 2022

Wondering how heat map analysis can influence your product UX? SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. This helps identify areas of friction in the user experience, bugs, or lack of functionality.

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Analytic Tools Data Visualization User Testing Customer Feedback 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Userpilot

JULY 6, 2022

The UX onboarding process is a series of steps a user goes through when they begin using your product. It’s more than just the sign-up process, it continues across the entire user journey. Progressive onboarding is a UX design approach that gradually introduces new users to a product. Absolutely not!

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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UX Studio: Product Management

SEPTEMBER 24, 2021

If you want your design to tell an immersive story that users enjoy, you should pay more attention to the messaging which conveys the story of your product. . This is where we talk about UX Writing. So did the product and the user live happily ever after? Searching for the right UX agency?

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

MAY 17, 2023

We also look at a few examples of companies delivering outstanding product experiences. TL;DR Product experience (PX) is the overall response that the product evokes in users when they interact with it. User experience (UX) refers to how easy it is for users to accomplish their goals inside the product.

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The Product Coalition

MAY 6, 2021

Now it is more important than ever to keep an eye on UI/UX design trends if you want your mobile solution to stand out in 2021. In fact, the pandemic has had a huge impact not only on our ordinary life, but also on technologies and user experience. that’s what good UX-writing does. Get ready to take notes! early 2020.

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Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

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Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. Accessibility features are making UX design more inclusive. Personalized experiences are becoming standard in the SaaS world.

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Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

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Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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UX Studio: Product Management

NOVEMBER 20, 2019

In spite of the fact that color is usually viewed as only an aesthetic decision of the designers, it is a core element of the emotional and cognitive impact of a design on users. The concepts of color psychology can be applied in user experience design as well as marketing. Color psychology & visual hierarchy for UX

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Userzoom

MARCH 28, 2018

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. With more than 20 years experience, Paul has worked with hundreds of organisations. A lot of it, to be honest, is how to sell user experience design.

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