The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil Lean Startup by Eric Ries?—?Build, The popular modern way product-led startups are built. Each builds on the books before it.

Books 187

Books User Testing Product Research Inbound 187

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 118

User Testing Document Product Marketing Marketing 118

Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Why do most startups fail?

Outbound 112

Outbound Customer Experience Education Airlines 112

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. Company Description. XMachina-AI Inc.

UX 52

UX Research Software Artificial Inteligence Outbound 52

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Working for a startup. Of course, some markets are sales-intensive by nature. Working for a big company.

Research Software 110

Research Software User Testing Product Research UX 110

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

SEPTEMBER 7, 2023

Similarly, in large marketing teams, the head of marketing is responsible for buying marketing tools , but the people who actually use them are content creators, designers, social media managers, etc. Unless you’re selling to startups, focus on developing two different personas for buyers and users.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” A data-driven approach to product management and marketing can be yours. Lots of great super heroes have sidekicks.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Andrew Chen

JUNE 26, 2017

– referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. If you’re introducing a new app – whether unbundling a more complex app or launching a new startup – how do you break into this? Outbound used to be painstaking and manual.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. We all make mistakes. So you get a lack of clarity.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The reason is because most startups need to keep their payback period to less than one year. If it is much longer than one year then you will need a lot more cash to fund growth.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. Setting goals is vital for every company because goals determine the broad, long-term outcomes you want to achieve.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines by Seth Ellis , Morgan Brown , and TheGrowthHackers.com team. Startup Growth Engines is a collection of blog posts from growthhackers.com.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. When you’re a startup, marketing is your voice.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

I reached out to the founders of Timber.io, a logging startup in Brooklyn, NY. As a PM, you’re not the expert in how the technology works or how to market it, but instead why it must be built, what jobs it solves for the user, and why it’s the most important thing for you and the team to work on given the constraints.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. This is episode four of Scale , a brand new podcast series on moving from startup to scale up.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Is your model primarily inbound or outbound? it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. Customer pain points. Decision-making. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

280 Group

SEPTEMBER 4, 2020

Question: Can you share some strategies for lateral transitions (when interviewing)…e.g. Many times, as a Product Manager, you will be faced with a situation where your careful analysis has assumptions that become challenged by a change in market conditions. Thank you all for engaging in our webinar! Lateral Transitions.

User Testing 245

User Testing Product Management Product Manager Certifications 245

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

MAY 31, 2018

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. When you’re a small team, your time is everything.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom. Also: it’s really curated.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? Or big market! All of that said, beyond the obvious things (team, market, product, etc.) First, it’s interesting when a startup using a new platform or a new technology in a clever way.

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. For a startup to move very fast, it must take on far more risk than a company going through the normal.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

MAY 24, 2019

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ It also means that your salespeople are caught up in demos when they could be doing some outbound work.

Analytic Tools 76

Analytic Tools Demo Customer Experience Data Visualization 76

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? High-level Strategy. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Dan: We do something similar, which is we start to segment the market. Dave: So, segmentation definitely plays a part of it? Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139