Product Management University

FEBRUARY 22, 2023

Typical responsibilities include basic vertical and horizontal market segmentation for a portfolio of products that serves common markets and customers. This involves staying up-to-date on market trends and researching your target customers’ needs. Make customer outcomes the starting point for everything.

Positioning 264

Positioning Product Manager Product Management B2B 264

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. For all of you in product marketing, you know where I’m going with this. There’s a lot that goes into positioning value and making it unique and compelling.

Positioning 100

Positioning Workshop Messaging Consulting 100

Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions.

Positioning 180

Positioning User Testing Product Research Blog 180

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels. You don’t need to code).

Messaging 104

Messaging Framework Feedback Software Research Software 104

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 101

Research Software Analytic Tools Product Marketing Product Research 101

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. Customer-led marketing puts your customers’ needs and preferences at the center of all marketing efforts.

User Testing 105

User Testing Customer Feedback Customer Experience User Friction 105

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 84

User Testing Research Software Market Research Product Research 84

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 103

User Testing Product Research Market Research Research Software 103

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 94

Research Software Feedback Software Product Marketing Reporting Tools 94

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and is now an independent consultant. So how do you assess positioning? An interesting or unusual client?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. The diagnosis is simple.

Positioning 100

Positioning Product Marketing Marketing Product Manager 100

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 134

Positioning Product Manager Product Management User Testing 134

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Marketing Reference Consulting 59

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

OCTOBER 10, 2019

The Playbook : Keep this in mind when creating presentations for marketing and sales events. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Atlanta, November 20th. Related Posts.

Positioning 100

Positioning Presentation Differentiation Events 100

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 105

Product Marketing Marketing User Friction Management 105

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Also, be sure to understand the SEO implications of posting the same content to many sites.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Knowing your market.

Positioning 123

Positioning Product Research Customer Experience Feedback Software 123

Product Management University

MARCH 9, 2020

People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. If You’re Going to Position Products… I think the moral of the story is this, whether you have products or not.

Positioning 130

Positioning Technology Article Marketing 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

JULY 11, 2022

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

Positioning 115

Positioning Product Research Product Manager Product Management 115

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241