Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. Customer and Market Research.

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B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. What primary benefit do you receive from {Your Product Name}?

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. * Knowing your market.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. Product Management Videos

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. FOR <target market> A concise definition of the market segment.

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz

You’re inquire about a product or service. The Playbook : Keep this in mind when creating presentations for marketing and sales events. Result : Your audience walks away with this perception: knowledgeable people, great products, great company! Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus.

Powerful Product Positioning: Follow These Three Rules

Proficientz

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. Your products have no relevance until you can tell buyers why they need them — in their language! Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Opinions vary, so let us take this space to assert our position, based on training and working with more than 75,000 customers in 120 countries, over 20+ years. Today’s Mainstream Product Manager. First, let’s recap the role of the Product Manager , which has become increasingly mainstream, and somewhat standardized – initially in tech companies, and steadily more pervasively – over the past 20 years.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Blog: High-Octane Product Management. Product Management Playbook.

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B2B Product Manager Magazine July 2020

Proficientz

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. That’s the benefit of positioning solutions.

Sales, Positioning and the Nobody Zone

Proficientz

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. To steer clear of the Nobody Zone, sales people must first understand the buying process and the buying drivers for the prospective customer’s organization, i.e. “why are they interested in my products?”. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

How to Create Business Requirements That Improve Marketing & Sales

Proficientz

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Context is the key to creating business requirements that not only give design and development teams clear value targets, but can also be repurposed as knowledge transfer vehicles for marketing and sales.

Is It Easier to Position Products You Haven’t Built Yet?

Proficientz

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Our company was in the very early stages of rebuilding our entire product line from the ground up on a new technology platform. Blog Positioning & Sales Enablement

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "Product reports to the CPO."

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? Positioning.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Proficientz

But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Product Management Playbook

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

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Product Management Jobs: Quick Starter Guide

280 Group

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. 10 Revealing Interview Questions from Product Management Executives. Product Management Resources. We at 280 Group are doing everything we can to help our product management community get through these challenging times.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence.

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Proficientz

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. In addition, I have been doing product management for years and I wrote a book on it.

How do you Become a Product Manager?

Mind the Product

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Truth be told, I’ve never done a product-specific one. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. If you choose a training course then Mind The Product runs workshops led by industry experts.

Product Management in AsiaPac

Mind the Product

Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Throughout this week our content will be shining a light on product communities in the region, highlighting new voices, sharing untold product stories and learnings. Let’s start by examining the product scene in AsiaPac, its ongoing challenges, and the emerging trends. Product Management Expertise. Market Differences.

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? I had contemplated Product Management at different points of my journey in Engineering, but honestly—I was in my own head. Later, at a startup, due to limited Product Managers, I got the chance to try the role before committing to it.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I started my career in market research, strategy and communications. In the last ten years it’s been about platforms as a product. Women in Product Management

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.