280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Our goal with this series is to shine a light on Product Management as an option for women from various backgrounds and experiences. That’s a good thing!

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. I will share my insight about the implications for the product team for both cases.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

280 Group

NOVEMBER 23, 2023

As a dedicated Disney and Hulu enthusiast, and a passionate product fanatic deeply immersed in the most effective modern product strategies of a product manager, I found myself engrossed in Disney’s recent acquisition, gaining full control of Hulu.

Product Strategy 156

Product Strategy Strategy Customer Experience Customer Feedback 156

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 2024, the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Management 177

280 Group

FEBRUARY 4, 2022

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . In short, Project Manager is a big job that merits equitable compensation. .

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. Make use of this and test new strategies.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 177

Certifications Product Management Product Manager Research Software 177

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Here’s a summary of the typical duties under each role: Product Management.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

280 Group

FEBRUARY 29, 2024

For our next installment of our Women in Product Management Series, I interviewed   Christine Itwaru , Head of Product at Vitally.io.   Nicole : Welcome and thank you, Christine. I’m very excited to have you share your insights and experiences in Product Management. Christine : Thank you, Nicole, for having me.

Product Management 194

Product Management Product Manager Management Management 194

280 Group

NOVEMBER 30, 2023

In the dynamic realm of technology and business, Product Managers continue to play a pivotal role, guiding organizations through an ever-evolving landscape. As we usher in the year 202 4 , the role of a Product Manager remains indispensable.

Certifications 156

Certifications Product Management Product Manager Research Software 156

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 90

Strategy User Friction User Testing Research Software 90

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

280 Group

FEBRUARY 4, 2020

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? I had contemplated Product Management at different points of my journey in Engineering, but honestly—I was in my own head.

Analytic Tools 263

Analytic Tools Data Visualization Technical Review Feedback Software 263

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

Product Management 246

Product Management Product Manager White Paper Management 246

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

280 Group

MARCH 28, 2023

I was aware that it existed, and at a previous company, we talked about the possibility (at a couple of different points in time), of adding a product manager. But even then, the question was asked, “what will the product manager do?”, For context: I am a content marketer. What is product management?

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 119

User Testing Market Research Product Research Research Software 119

280 Group

JUNE 27, 2023

Whether you’re new to product management or a seasoned veteran, all product professionals should work off a solid foundation. Knowing the outcomes you’re working towards is the best foundation that product managers can work from, so how do you get yourself and your team aligned on the right outcomes from the start?

Product Management 156

Product Management Product Manager Management Management 156

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. We’ve compiled a great list of?

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

280 Group

FEBRUARY 16, 2022

For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Banking 296

Banking Product Management Product Manager Management 296

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. A good growth strategy is also data-driven. What is a product marketing framework?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

280 Group

AUGUST 23, 2021

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner?

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example. Related Articles.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. For product management leaders, the report highlights how bottom-line business results are positively impacted by reskilling/upskilling efforts.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Here’s the reason I love the vertical market approach. Finding user problems.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130