280 Group

MARCH 28, 2023

For context: I am a content marketer. We explored Product-Market Fit, Customer Segments, Personas, the Voice of the Customer, and more. Being a marketer in a room full of (mostly) product managers, was very interesting during these stages. is already very much aligned with the needs of marketing.

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

The Product Coalition

JULY 11, 2022

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

Positioning 126

Positioning Product Research Product Management Product Manager 126

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Fake door testing is a cost-effective and quick way to test demand. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Knowing your market.

Positioning 118

Positioning Product Research Customer Experience Feedback Software 118

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 106

User Testing Startups Product Research Testing 106

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

Userpilot

OCTOBER 27, 2022

What is iterative testing? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities.

User Testing 98

User Testing Product Research Feedback Software Testing 98

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. By conducting usability testing, you can identify and fix any issues before the app is released, increasing the chances of its success in the market.

Research Software 141

Research Software User Testing Product Research Testing 141

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 122

User Testing Market Research Product Research Research Software 122

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 140

User Testing Product Research Data Visualization Customer Feedback 140

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. How can marketing and product teams use funnel analysis?

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Split

MARCH 31, 2023

Testing in production is a software testing method that involves running tests in a live, real-world environment. This type of testing allows organizations to deploy new features and test their performance or run tests to observe how the system responds to different user inputs.

User Testing 73

User Testing Product Research Testing Data Visualization 73

Intercom, Inc.

FEBRUARY 12, 2018

Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. Determine your positioning. The best marketing in the world is irrelevant if nobody sees it. The post SaaS marketing 101: marketing for growth and survival appeared first on Inside Intercom.

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. Should you be doing A/B tests as a company? Do you have product-market fit?

User Testing 98

User Testing Product Research Testing Onboarding KPIs 98

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this position.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 119

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The Product Coalition

SEPTEMBER 17, 2020

And that’s why localization testing exists: to prevent these very situations. The USA no longer dominates the mobile market. China and India are quickly taking the lead in the race for the title of “world’s largest mobile market for tech companies.” What is localization testing? Why is localization testing so important?

User Testing 118

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Userpilot

MARCH 21, 2022

What is fake door testing? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. Fake doors testing is a technique used to assess market demand for a product before investing in its development. What is fake door testing?

User Testing 98

User Testing Product Research Testing Analytic Tools 98