UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies.

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Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? Benefits of tracking user flows Mapping and tracking user flows give you invaluable insights that lead to smarter UX design decisions and a more satisfying user experience. This article shows you 11 examples across different user journey stages. User flow example.

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The Product Coalition

MAY 5, 2022

Given the number of users who need intuitively understandable apps, developers pay attention to each aspect, including UI/UX design. these are just a few examples of what is popular on the market. They significantly differ in terms of UI/UX design. UI/UX designers should consider their needs.

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Userpilot

JANUARY 9, 2024

This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like? Study behavior trends to highlight any UX designs users avoid.

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Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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UX Planet

JANUARY 11, 2024

Should you do a UX Bootcamp? I graduated in May 2022 from the UX/UI Design Bootcamp at Ironhack in Berlin. Most recruiters have probably seen more than enough of these junior UX designers coming directly from a Bootcamp. After I told him I did the Ironhack UX Bootcamp, he just laughed and said, “ Ah, another one from Ironhack.

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Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Why is it important?

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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UX Studio

MAY 30, 2023

Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. How to build trust through UX design? With this in mind, how can we build trust through UX design? Why is trust important? Trust is a crucial factor for a business to grow.

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UX Planet

FEBRUARY 19, 2024

Superpower #4 Differentiation and Competitive Advantage Articulating the why behind a product sets it apart from competitors and positions it as unique and valuable in the eyes of users. This distinct purpose and value proposition resonate with users seeking convenience and value, setting Dollar Shave Club apart in the crowded shaving market.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

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UX Planet

DECEMBER 15, 2023

Eventually, I connected with @Terris Johnson, who was a Senior UX Designer at Sagepath Inc at the time. He mentioned that they were on the lookout for a UX designer to fill his shoes. In today’s saturated market of UX designers, standing out from the crowd can be a daunting task. Naturally, I jumped at the opportunity.

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Let’s envision your UX career for a moment. Especially as you progress towards more influential positions.

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The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

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Userpilot

MARCH 28, 2022

Are you looking for some good UX examples? But what makes a great UX design and can you achieve it without good UI? In this article, we are looking at some really good UX design examples that will inspire UX designers. Great UX design helps users easily achieve their goals and complete their tasks without friction.

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. How can marketing and product teams use funnel analysis?

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Userpilot

JUNE 20, 2023

So, how can you build trust with UX design ? This article examines the concept of trust in UX design and its importance. It also explores 15 strategies that help UX designers build trust in potential users. Creating a positive first impression with a warm welcome message and data-backed onboarding. What is user trust?

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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Userpilot

JULY 27, 2021

Onboarding UX patterns might just be the unsung hero of the SaaS world. But what are the must-have onboarding UX patterns to build an effective interactive walkthrough ? Onboarding UX patterns come in 3 varieties: annotated UX, embedded UX, and dedicated UX. Onboarding UX Pattern Categories.

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Userzoom

OCTOBER 23, 2017

How to employ UX and SEO for better marketing results. The concept of encouraging customers to buy a product or service remains the same from the days before the internet, but marketing today now relies heavily on digital platforms. Advertisers and marketers have had to adjust to a whole new world of acronyms and procedures.

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UX Studio: Product Management

OCTOBER 1, 2022

I decided to compile a list of the most common UX design tools that every beginner should know about. In this list, you can find prototyping, UX / UI software and collaboration tools. Wireframing and prototyping tools Every UX designer needs a wireframing tool, but not everyone uses the right one for their requirements.

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Userpilot

DECEMBER 3, 2022

UX design can make or break your product’s success. Poor UX can negatively impact engagement , and conversion rates, and stunt growth. There are many easy UX improvements you can make today to leave a better first impression. In this article, we cover the following: What UX design is and why UX is important in SaaS.

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

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The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart has many positive reviews on Clutch, and all of its previous clients claim that this team stands out with its excellent project management, effective communication, and beautiful UX design.

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Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. Notification UX design best practices: Make notifications valuable by sending the right message to the right user at the right time. Source: Slack notification UX. Source: Calendly notification UX. Let's take a look.

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UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. You’ll learn How to hire for, position, and empower a UX team effectively. Best practices to manage and support a UX designer and wider UX team.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

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The Product Coalition

MARCH 22, 2021

Nowadays, a company can’t compete on level ground with others in almost any field without hiring a UX/UX designer or collaborating with UX agencies. Demand generates supply, so there appear more and more UX design agencies. The high number of UX companies makes it harder to find the one that suits your needs the most.

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Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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UX Studio

JANUARY 10, 2023

When our CEO, Dávid, founded UX studio in 2013, he had one goal: to create a company where it’s enjoyable to work. In this article, I’ll tell you more about the benefits of working at UX studio, and what you can expect when you join us. At UX studio your ideas are always welcome and appreciated. What about the salaries?

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

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