The Product Coalition

MARCH 11, 2020

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Battleground The product roadmap. Marketing?—?Do

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Roadmap Weak Development Team User Friction Document 78

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Pragmatic Marketing

JANUARY 17, 2017

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog.

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Roadmap Strategy Vision Customer Experience 70

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 298

Product Research Agile User Testing Framework 298

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals Weak Development Team User Testing Vision 366

Product Talk

FEBRUARY 14, 2024

Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 222

Analytic Tools Research Software Product Research Data Visualization 222

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 263

Leadership Customer Feedback Construction User Testing 263

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

Framework 164

Framework Startups User Testing Onboarding KPIs 164

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. Involve the Stakeholders in Important Product Decisions.

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Weak Development Team Product Research Customer Experience Workshop 305

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. A product owner should therefore look after a product at least until PMF, preferably longer.

Weak Development Team 325

Weak Development Team Product Research User Testing Customer Experience 325

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Userpilot

NOVEMBER 20, 2023

Finally, compare the scores and choose the features to include in the roadmap. Userpilot is a product growth platform that enables teams to collect feature requests , run surveys, and carry out experiments. Alternatively, you can choose bespoke criteria reflecting your goals or values. User demand (3 x 50% = 1.5)

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Roman Pichler

AUGUST 13, 2019

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. Hide the Details.

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Roadmap Customer Experience Messaging Product Goals 196

UX Planet

DECEMBER 15, 2023

Even if UX work seems fine at your organization, know that there are still some things to set a budget for, like improving the product’s creation process, or your customers’ and users’ experiences. Have you defined your short-term and long-term product goals? Have you envisioned a timeline for your design project?

UX 83

UX User Testing Development Team Review Customer Experience 83

The Product Coalition

OCTOBER 15, 2022

Storyboards help Product designers to test multiple versions of products, product flows, and customer journey maps until there’s a final design for all team members. Storyboards on Unsplash by Matt Popovich Start with the product goal to create a storyboard. It's essential. Go read it, and then come back here.

User Friction 88

User Friction User Testing Customer Experience Vision 88

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. Next, put them on the roadmap , considering feature interdependencies and timelines. A feature prioritization framework helps the product team to deliver high-impact features.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

OCTOBER 26, 2022

Impact mapping allows businesses to make sure their product strategy is aligned with business goals and that all stakeholders are on the same page. Impact maps make roadmap management and prioritization easier. Product managers will find impact mapping useful in high complexity/high uncertainty situations.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Mironov Consulting

JANUARY 24, 2024

  This is a recipe for failure: there are no generic product strategies or corporate strategies , and IMHO therefore no context-free prioritization models, metrics, or product goals.    Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan? 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. Product management software: Aha!

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. A product owner should therefore look after a product at least until PMF, preferably longer.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

The Product Guy

MARCH 30, 2018

Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap. Why do you need to know this?

User Testing 119

User Testing Feedback Software Research Software Customer Experience 119

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Getting it wrong comes in two forms: building the wrong product and building the product wrong. A well-understood product roadmap aligns behavior within the business.

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 157

User Testing Technical Review Data Visualization Vision 157

ProductPlan

JANUARY 5, 2023

For this reason, your team should understand the difference between annual product planning and quarterly planning. Companies must react to changes in market dynamics, technology, and customer needs. Moreover, they must maintain a consistent overall business strategy and set goals. Annual planning and the product roadmap.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 195

Analytic Tools Customer Experience B2C Enterprise 195

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. You intentionally slow down, so to speak, to go faster afterwards.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

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Weak Development Team Product Research Workshop Customer Experience 156