Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps

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The Roadmap Battle Royale

The Product Coalition

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Marketing?—?Do

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. A product roadmap has several ultimate goals. Sustain product features.

What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

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280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Marketing Focus b.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

Obsess Over Customer Success and Product Success is All But Guaranteed

Proficientz

If you obsess over customer success, product success is all but guaranteed. Put your customer success manifesto into practice with one overarching goal and three supporting pillars. The Goal. Understand what’s required to make your target customers (the organization) successful, then figure out how to use your portfolio of products and services to grow profitably doing it. But each product team sees those same exact customers through the lens of a different product.

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Five Product Owner Myths Busted

Roman Pichler

Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

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Stakeholder Management Tips for Product People

Roman Pichler

As the person in charge of the product, your aspiration should be to lead the stakeholders in order to create value together and achieve product success. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.

Strategic Team Alignment: The Power of a One-Pager [+Webinar]

280 Group

Join our upcoming webinar, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager , on May 13th, 2021 at 10:00am PT for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. Who is the product for? The Product One-Pager.

How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. The company unbundled the messaging functionality originally included in its Facebook mobile app and made it available as a stand-alone product.

Feature Prioritization in Different Stages of Product Development

StudioTeam

Our group set a goal to learn more about features and user needs prioritization. At some point we realized that none of them show how to pick techniques based on the current stage of your product. Speed to market. Why do we use product stages? Product Management

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Product Strategy model planning

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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Feature requests and how a feedback-driven SaaS company handles them

Usersnap

This is the story of how Christina, a product manager, set up a feature request workflow with a simple button in her product, so she could learn directly from the customers what to build next. Aligning feature requests with product goals How do I set up a workflow for feature requests?

Dealing with Difficult Emotions in Product Management

Roman Pichler

Why Difficult Emotions Matter Particularly for Product People. For us product people, however, difficult emotions are particularily relevant. We are responsible for their success of our products.

Dealing with Difficult Emotions in Product Management

Roman Pichler

Why Difficult Emotions Matter Particularly for Product People. For us product people, however, difficult emotions are particularily relevant. We are responsible for their success of our products.

Upcoming Speaking Engagements

Bain Public

I am ready to provide business leaders and product managers the information, access, and expert guidance that they wish they had earlier in their product journey. I share my passion for product through workshops, published articles and speaking engagements.

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common.

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What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

58 Product Owner Theses

The Product Coalition

The following 58 Product Owner theses describe the PO role from a holistic product creation perspective. The Product Owner theses also address the Product Owner’s part in Scrum events from Sprint Planning to Sprint Review to Sprint Retrospective, and the Daily Scrum.

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

Best of our Contributor Product-Centric Articles

Bain Public

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. a product company.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

What is the Product of the VP Product?

Ask Benny

, When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

Why startups need to focus more on the Product and less on services.

The Product Coalition

Pitfalls of Service-Led vs Product-Focused startups I have been on both sides of the spectrum and it has worked well for companies like Infosys, TCS which take on large service agreements with organizations and provide consulting services or develop software. I am sure you all know the differences between the product vs service company. Just to recap: Product-based companies are driven by an idea to help different customers and are always improving the product.

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. Sales create revenue goals.

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What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

Driving Business Outcomes and Impact?—?Part 2 of Becoming a Product Leader

The Product Coalition

Part 2 of Becoming a Product Leader Product Leaders drive impact for the business by taking on complex initiatives and defining strategy across multiple teams. This is Part 2 of the “ Becoming a Product Leader ” series. But that’s the work of a Product Leader?—?lots

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Prioritising a Product Backlog When Everything is Important

Roman Pichler

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. Step 4: Prioritise the remaining product backlog items.