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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common.

B2B 100