280 Group

APRIL 29, 2020

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Product Management 143

Product Management Product Manager Blog Presentation 143

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Product Marketing 169

Product Marketing Marketing Product Management Product Manager 169

280 Group

OCTOBER 14, 2020

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders.

Product Management 191

Product Management Product Manager Webinar Management 191

280 Group

JUNE 18, 2020

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

Product Marketing 167

Product Marketing Marketing Product Management Product Manager 167

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

Positioning

280 Group

MAY 11, 2020

Indeed: What is Digital Product Management? Today’s Mainstream Product Manager. First, let’s recap the role of the Product Manager , which has become increasingly mainstream, and somewhat standardized – initially in tech companies, and steadily more pervasively – over the past 20 years. This is in contrast to other business roles, notably Sales and Marketing, who are chiefly responsible for “getting the products off the shelf”.

Product Management 199

Product Management Product Manager Certifications Wireless 199

280 Group

JULY 19, 2020

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world. New Approaches For A New Era of Digital Products.

Product Management 249

Product Management Product Manager Certifications Management 249

280 Group

AUGUST 24, 2020

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

Banking 190

Banking Product Management Product Manager Management 190

Mind the Product

OCTOBER 6, 2020

Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification.

Enterprise 125

Enterprise Certifications Product Management Product Manager 125

Mind the Product

SEPTEMBER 10, 2020

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market.

Workshop 189

Workshop Product Management Product Manager Management 189

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

Enterprise

Proficientz

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue.

Magazine 130

Magazine B2B Demo Workshop 130

Mind the Product

JUNE 18, 2020

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have. The post A Guide to Breaking Into Product Management appeared first on Mind the Product.

Product Management 114

Product Management Product Manager Management Management 114

Proficientz

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Branding 153

Branding Product Marketing Marketing Product Management 153

280 Group

SEPTEMBER 9, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers.

Product Management 180

Product Management Product Manager Management Management 180

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

B2B

280 Group

JULY 27, 2020

You want to build better products. And that’s our very mission: to help you build products that matter. Becoming Certified demonstrates you are committed to the product management discipline and gives you professional credibility in your field. Product Management

Certifications 211

Certifications Product Management Product Manager Agile 211

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Framework 261

Framework Product Management Product Manager Management 261

280 Group

APRIL 19, 2020

Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Product Management

Agile 180

Agile Product Management Product Manager Consulting 180

280 Group

OCTOBER 14, 2018

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Marketing 195

Marketing Product Management Product Manager Management 195

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Development

The Product Bistro

AUGUST 15, 2018

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Product Management 150

Product Management Product Manager Management Management 150

Mind the Product

AUGUST 29, 2019

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.

Product Management 152

Product Management Product Manager Management Management 152

The Product Coalition

SEPTEMBER 29, 2020

What the Social Dilemma on Netflix can teach us Continue reading on Product Coalition ». software-development technology social-media product-management marketing

Product Management 122

Product Management Product Manager Management Management 122

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "Product reports to the CPO."

Product Management 190

Product Management Product Manager B2B Management 190

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Advertising

Product Management Unpacked

MARCH 26, 2020

Among the most vulnerable jobs are those with routine physical and cognitive tasks such as office administration, production, transportation and food preparation. According to the report, “abstract roles — typically in management, technology or finance — tend to require more formal education and skills such as creativity, persuasion, intuition and problem solving.”. This prediction is already in line with how AI is influencing the role of a product manager.

Product Management 143

Product Management Product Manager Transportation Finance 143

Roman Pichler

NOVEMBER 6, 2018

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. With Other Product People.

Product Management 212

Product Management Product Manager Management Management 212

bpma ProductHub

MARCH 12, 2018

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Product Marketing 164

Product Marketing Marketing Product Management Product Manager 164

ProductCraft

SEPTEMBER 24, 2020

At the intersection of product, marketing, sales, and customer success sits an increasingly crucial function in any organization. We can think of product marketing as the driving force behind bringing a product to market, but the responsibilities also extend throughout the entire product lifecycle. While product marketing will look different at every company, there are.

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?

UX

Roman Pichler

MARCH 14, 2017

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

Product Management 243

Product Management Product Manager Management Management 243

Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence.

Product Management 191

Product Management Product Manager Management Management 191

280 Group

JANUARY 15, 2020

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. We know that product management is a critical strategic driver in a company—and it’s finally being recognized as such. It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term.

Product Management 214

Product Management Product Manager Certifications Management 214

Proficientz

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus.

Magazine 130

Magazine B2B Certifications Product Management 130

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Product Management

280 Group

APRIL 17, 2020

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. 10 Revealing Interview Questions from Product Management Executives. Product Management Resources. We at 280 Group are doing everything we can to help our product management community get through these challenging times.

Product Management 183

Product Management Product Manager Download Consulting 183

280 Group

SEPTEMBER 4, 2020

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Certifications 200

Certifications Product Management Product Manager Webinar 200

280 Group

JUNE 23, 2020

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds? Even the most experienced PMs and PMMs have been bested by the market. Learning to Build Products That Matter. It teaches the flexible and comprehensive Optimal Product Process.

Product Management 177

Product Management Product Manager Travel Certifications 177

Mind the Product

JANUARY 25, 2019

Learning about product management is not just restricted to the business ecosystem. The sporting world is one of the key platforms where you can gain valuable product management insights and see product leadership dynamics in action. Rather than look at product managers CPOs or CEOs, it’s worth looking to sports leaders for inspiration and a different world view. Product Manager’s responsibilities. Passionate about building product.

Product Management 135

Product Management Product Manager Management Management 135

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? If you're unsure, don't worry, you're not alone. To understand your #1 KPI, you need to understand your primary job as a product manager. Join Shardul Mehta, VP of Product Management at American Well, as he explores the true meaning of product management and how to measure whether your product delivers true business value.

Product Management