Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1. Are you interested in Product Management?

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

280 Group

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Product teams are the center point of innovation and growth in most companies. Product Management

7 Best MBA Programs for Product Management

280 Group

While all MBA programs provide business fundamentals, there are a few programs that offer specialized content in Product Management. Below is a list of our favorite MBA programs for Product Managers. Best MBA Programs for Product Managers. #1: Marketing?

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market. Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world. New Approaches For A New Era of Digital Products.

A Guide to Breaking Into Product Management

Mind the Product

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have. The post A Guide to Breaking Into Product Management appeared first on Mind the Product.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

Therefore, VoC is one of the most fundamental responsibilities in Product Management. Yet, as I survey Product Managers that I work with, they consistently acknowledge that PMs don’t do enough VoC activities. How Does Voice of the Customer Impact Product Management?

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers.

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. Only once the product was close to being finished would the product manager return to the project and prepare the release of the product.

Agile 170

Product Management Certificate vs Certification — What’s the Difference?

280 Group

Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. Product Manager Certificates.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? My undergrad was in Business and I majored in Marketing. I started gravitating toward Product Management then.

Paradoxes of Product Management

The Product Coalition

 —  @ant_murphy Product Management is complex. Complex because it’s situational which makes being a good Product Manager about being adaptive. So here are 18 paradoxes of Product Management that I, like many of you, face daily.

Best Product Management Training Courses from 280 Group

280 Group

You want to build better products. And that’s our very mission: to help you build products that matter. Becoming Certified demonstrates you are committed to the product management discipline and gives you professional credibility in your field. Product Management

The Top Five Hidden Challenges of Enterprise Product Management

Mind the Product

Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Product Manager’s Secret 2020 Weapon: Remote Workshops

Mind the Product

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsAbout methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Agile Transformation: How to Leverage Product Management

280 Group

Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Product Management

Agile 183

Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

What Product Managers Need to Know in 2021 [+Webinar]

280 Group

To learn more in-depth about these important trends for 2021, join our upcoming webinar, 8 Trends to Track for Product Success in 2021. That said, the pandemic will be with us for a while longer and will have lasting effects on how we live – and how we develop our products.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "Product reports to the CPO."

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. With Other Product People.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Your #1 KPI as a Product Manager

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? If you're unsure, don't worry, you're not alone. To understand your #1 KPI, you need to understand your primary job as a product manager. Join Shardul Mehta, VP of Product Management at American Well, as he explores the true meaning of product management and how to measure whether your product delivers true business value.