Marketing Product Management Product Marketing Release Management 
bpma ProductHub
FEBRUARY 4, 2018
But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Converts market data into requirements for engineering.
Alchemer Mobile
MAY 7, 2020
Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
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ProductPlan
FEBRUARY 8, 2022
What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Marketing and sales enablement.
ProductPlan
APRIL 27, 2022
Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. We can segment this concept further into two types of new products: A product that’s new for the company making it. Research estimating the product’s total addressable market.
Alchemer Mobile
NOVEMBER 10, 2022
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens.
Roman Pichler
MAY 5, 2020
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The SAFe product owner is therefore focused on the product tactics. None is per se better or worse.
280 Group
JANUARY 26, 2020
This month, we presented a webinar from our Product Management Leadership series – Product Success in 2020: Six Trends You Must Track. A new feature of an existing product? How a new product concept (‘pretotype’) might address a market need? Whether your product works well on a specific mobile device?
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