Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective.

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

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Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders.

Product Vision: Speak Language People Will Understand

The Product Coalition

Photo by Wynand van Poortvliet on Unsplash In this article, I’ll share some lessons learned by adapting an existing digital product for new customer segments. I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now. Alice Product Manager”- Without Product Vision, any direction will be taken. A product will take time to be done and discipline it’s required for that.

Why product managers absolutely need to socialize product vision

Innovatemap

As the product manager, it’s your job to understand your customer and identify features that keep your product ahead of the competition. And how do you manage the feedback once you receive it? Most product visions are socialized through a product roadmap deck.

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

Learn a framework for quickly pitching a new product idea, and enhance your career! When I interview a product manager to work in my team, I want to know that they understand the whole of the product cycle - how to make it happen, from concept to rollout and beyond, and most importantly what will make it successful. Think of a great product that is way too expensive (e.g. Market sizing 4. Product vision statement 5. Product Vision 4.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers. Vision.

Agile Transformation: How to Leverage Product Management

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Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Product Management

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Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. It presents a 30,000-foot view of what you plan for the product to be in the future and its anticipated value. The Role of the Product Strategy Document.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. With Other Product People.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. We know that product management is a critical strategic driver in a company—and it’s finally being recognized as such. It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term.

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. Product Leaders dream of creating and launching a lovely and winning product. The lovely product should generate a value for which customers are willing to pay. The task of a Product Leader is to bring and maximize the value of the product in a way to fulfill and solve the most important needs and problems of a customer segment. To create the vision, I suggest using The Product Vision Board.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

Investing in doing this well helps you deliver sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams. We find that Product Owners and development teams need advanced skills and training in backlog refinement. With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. Product Management Agile product execution

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Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. It’s two parts customer and one part product.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Product Leaders face this universal truth daily: Sales wants to close more deals. Product wants to work on the “right” thing. Product Leaders spend much of their time navigating these competing needs. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I started my career in market research, strategy and communications. In the last ten years it’s been about platforms as a product. Women in Product Management

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. Product Management Playbook Portfolio Strategy & Product Planning

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Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. Product Manager” seemed to have gravitas to it, and when I looked at other tech companies in the Valley, I could see a clear career path carved out for me whereas Business Analysts were different at every company.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. In highly-competitive conditions, it is important to concentrate on the highest priorities, especially when product ideas and tasks begin to “snowball.” ” What can you do to avoid chaos and mismanagement in your product backlog?

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. Blog: High-Octane Product Management. Creating Your Product Vision : Two Parts Customer, One Part Product.

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Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. In This Issue: Blog: High-Octane Product Management. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. In the Trenches FAQs: For Inquiring Product Management Minds. Product Management Playbook.

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How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Market Knowledge Defined.

Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical

280 Group

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical. To read the entire series on Women in Product Management make sure to sign up for our newsletter. At one point, I was working for technical support with clients supporting their applications and had a manager at the time pick up from me that I was interested in continuous improvement of the products.

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio. They include a deep understanding of the users with their needs, the competition, and the market trends. These skills are not specific to an individual product, but transferable. Use your own product (a.k.a.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. We have some great mental models in product management. But we have not been doing a great job of using them to help us make better products.

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me.

Product Management in 2020: New Year, New… Products?

280 Group

Join our upcoming webinar, Product Success in 2020: Six Trends You Must Track , where we’ll share how to use these trends to best benefit your products this year. Here are the topics we covered last year: Product Management Skills. Products and companies better captured and analyzed data to understand customer needs more effectively. More products took advantage of machine learning, including cars, digital assistants and a host of software products.

The Phenomenal Product Manager: Influencing Engineers – Part 1

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. Your ability to influence and work effectively with engineers is a huge part of whether or not you’ll be successful as a Product Manager, and also whether you’ll be satisfied with your job. Lawley worked with a team at Apple that literally refused to let any Product Manager attend their team meetings. The market was going towards Linux.

Why IT Teams Benefit from a Product Management Viewpoint

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Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. I’d love to meet the person who started going across the world letting their IT professionals in on the biggest secret to getting amazing business support products out the door. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products. Market Analysis.