Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

Document 132

Document Research Software Analytic Tools Marketing 132

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. All of the products and services you have today, and those that are on your roadmap, are represented by those three circles. Product marketing managers focus on today.

Product Marketing 70

Product Marketing Marketing Product Management Product Manager 70

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. All of the products and services you have today, and those that are on your roadmap, are represented by those three circles. Product marketing managers focus on today.

Product Marketing 70

Product Marketing Marketing Product Management Product Manager 70

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Research Software 104

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Both components collectively form the vision for the product. So, what’s the problem? The strategic roadmap is the next layer down.

B2B 147

B2B Vision Roadmap Framework 147

Ronke PM

APRIL 11, 2024

While product teams and their multidisciplinary partners may have a clear vision for the product, customer, and business outcomes, they still need to validate these visions and ensure that customers and prospects will desire the new feature or product. Why is Customer Feedback Important?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 88

Research Software Data Visualization User Testing Marketing 88

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! Build your portfolio and product positioning with that goal in mind and you’ll nail it every time. Let’s give it the acid test.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Research Product Management 130

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots. Now you’ve got momentum!

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP.

User Testing 98

User Testing Product Research Framework Feedback Software 98

The Product Coalition

JANUARY 5, 2023

Credit: Alex Padurariu Early-stage Product Managers, you’ve been lied to. You can regain focus with the Product Management Yin and Yang. If you’re a product manager (PM) you’re maybe juggling with 10 things. If your customers pull your product so hard that you can’t catch up with demand. My focus? ?

Product Research 103

Product Research User Testing Product Management Product Manager 103

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Great marketing people can’t always market well either.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

The Product Coalition

JUNE 24, 2020

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? It’s a non-negotiable for me, that a product manager must have emotional intelligence.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

Product Management University

JULY 23, 2020

It’s not a way to do product management. It’s not how you do product marketing or sales. There is, however, one critical part of product management that got lost in the shuffle! The Critical Part of Product Management That Got Lost. Is Agile Ruining Your Product? But that’s it!

Agile 165

Agile Development Product Management Product Manager 165

The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. With Gutenberg’s take on the printing press and a growing community of users, printing finally took off and found its product / market fit. The idea you should take away is vision coupled with incrementalism works.

Technical Review 146

Technical Review Development Team Review User Testing Research Software 146