Marketing Product Manager Product Strategy Release Management 
bpma ProductHub
FEBRUARY 4, 2018
But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Converts market data into requirements for engineering.
The Product Coalition
JUNE 9, 2023
So, when you make your roadmap, make it clear to the team who your user is, the value they’re getting, why they should care about what’s being delivered, and where, how, and when they’ll use the product. If you’ve spent time on your product strategy, this should come from the user-centered value story.
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ProductPlan
APRIL 27, 2022
Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. We can segment this concept further into two types of new products: A product that’s new for the company making it. Research estimating the product’s total addressable market.
The Product Coalition
APRIL 10, 2018
Every now and then, it’s interesting to ask: What does a Product Manager (PM) do? The answer of course has some take on: They juggle managing products and people. That is the product manager in a nutshell. it depends on how the company has structured their product organization.
Roman Pichler
MAY 5, 2020
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The SAFe product owner is therefore focused on the product tactics. None is per se better or worse.
ProductPlan
AUGUST 10, 2022
What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will
Bain Public
JUNE 11, 2019
It’s safe to say that shipping a product from start to finish is no easy task for a product manager. In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products.
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