Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

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Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people. One concept I really wish we’d had space for is the idea of providing a rearward view of the roadmap — essentially a summary of what’s been delivered in the recent past — as a way to set context for the forward-looking portion of the roadmap.

Changing Times, Changing Roadmaps

Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone

Has 2020 lead you in a new direction? Have you found yourself scrambling to adapt to the market changes?Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. She will discuss techniques and approaches that Product Managers can use to adapt quickly. During this interactive session, Stephanie invites others to share their experience and approaches, so we can learn from each other.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners.

Books 332

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. But it is less suited to create complex digital products. Old and New Product Management Challenges.

Agile 169

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers.

The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “productmanagers. We’ll start with a box labeled “Product.” (It’s I suspect most of what you’ve learned about product management thus far has revolved around “the product.” By the end of this post you’ll have a much better context for thinking about “the product.”. Product manager =?

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

280 Group

In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? Then, I found myself wanting to manage the consulting organization as much as I wanted to do the consulting work, so that’s when I decided to go to Stanford for my MBA. What led me to product management was wanting to see opportunity and to make things happen.

Agile Transformation: How to Leverage Product Management

280 Group

Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Roadmap it. Product Management

Agile 183

Paradoxes of Product Management

The Product Coalition

 —  @ant_murphy Product Management is complex. Complex because it’s situational which makes being a good Product Manager about being adaptive. So here are 18 paradoxes of Product Management that I, like many of you, face daily.

Chapter 12/17?—?How to Develop Product Roadmap?

The Product Coalition

How to Develop Product Roadmap? Writing Good PRD & Managing Product Backlog [Back to?—? Product Management 101 ] Great products are not accidental. To lay out and document your strategy, you need to develop a Product Roadmap.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

What Product Managers Need to Know in 2021 [+Webinar]

280 Group

To learn more in-depth about these important trends for 2021, join our upcoming webinar, 8 Trends to Track for Product Success in 2021. That said, the pandemic will be with us for a while longer and will have lasting effects on how we live – and how we develop our products.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a growing team joined up. One of many, many roadmaps. Yet most roadmaps have a big problem in common. So, Back to That Roadmap….

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. With Other Product People.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. We know that product management is a critical strategic driver in a company—and it’s finally being recognized as such. It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue.

The Most Popular Product Management and Mobile Marketing Content of 2020

Apptentive

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Revive Your Product Roadmap.

How to Avoid Market Feedback Traps

Mind the Product

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. In fact, between 1921 and 1927, Ford lost half of its market share to GM, who won customers over by listening to them. The post How to Avoid Market Feedback Traps appeared first on Mind the Product.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

I recently tweeted about timeline roadmaps saying they had to go. I even wrote about it in my Mind the Product blog post, Lean Strategies for Maturing Products. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines. So here’s my FAQ on moving from a timeline roadmap.

Product Management Training in 2020: How to Decide

280 Group

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds? Even the most experienced PMs and PMMs have been bested by the market. Learning to Build Products That Matter. It teaches the flexible and comprehensive Optimal Product Process.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. product/features/strategy.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong

ProductPlan

Imagine a product team out for dinner and drinks. The product manager , development team, product owner, maybe even a couple of company executives are there. Important roadmap deadlines? A positive product review in a major industry publication?

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? Product Managers have a wide breadth of responsibilities, and therefore need to possess a wide variety of skills. Product Management

An Introductory Guide to Portfolio Product Management (PPM)

ProductCraft

Over the last two decades, we’ve observed a puzzling paradox: Great product managers exist at both market-leading and market-losing companies. So what else does it take to build a high-performing product organization that propels companies up and away?