Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

280 Group

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Product teams are the center point of innovation and growth in most companies. Training as a Business Strategy.

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. How did you get into product management? I had contemplated Product Management at different points of my journey in Engineering, but honestly—I was in my own head. Later, at a startup, due to limited Product Managers, I got the chance to try the role before committing to it.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. Target Market Focus. Your target markets drive every key decision in the organization. Portfolio & Product Strategy.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

7 Best MBA Programs for Product Management

280 Group

While all MBA programs provide business fundamentals, there are a few programs that offer specialized content in Product Management. Below is a list of our favorite MBA programs for Product Managers. Best MBA Programs for Product Managers. #1: Marketing?

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue.

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. Only once the product was close to being finished would the product manager return to the project and prepare the release of the product.

Agile 169

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

Therefore, VoC is one of the most fundamental responsibilities in Product Management. Yet, as I survey Product Managers that I work with, they consistently acknowledge that PMs don’t do enough VoC activities. How Does Voice of the Customer Impact Product Management?

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. You’ve probably come across a few Product Managers who seem to stand out form the crowd – the ones that seem to be really good at what they do, whereas other Product Managers seem to have little or no clue. They are the stars–the phenomenal Product Managers who are clearly on the road to big things in their careers.

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

This article is the first in a three part series on how to accelerate your Product Management career. To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019. I moved further forward in my career working for them than under all the other managers combined. Product Management

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Or is it a strategic role that is grounded in market facts?

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Become an expert not only in your market and products, but also in your actual discipline. Set up a Google News Search for your market and search for anything that is relevant and happening.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus.

Five Strategies to Gain Massive Success in Product Management

280 Group

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. Doug, the Product Manager. He was a Product Manager responsible for a fairly important product. He applied the five strategies below. Within four years, he was VP of Marketing at that company.

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsGrumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Best Product Management Training Courses from 280 Group

280 Group

You want to build better products. And that’s our very mission: to help you build products that matter. Becoming Certified demonstrates you are committed to the product management discipline and gives you professional credibility in your field. Product Management

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! We’d like to thank our readers who help drive our content initiatives to produce proven, practical, and actionable strategies.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. Back when I was with Apple years ago, there was a Product Manager who had done just a phenomenal job. When people talk about that same Product Manager they always remember that she walked off the job, but they rarely remember all of her great accomplishments. Join Product Management associations. Product Management

Run a Business, Not a Backlog

Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business

Numerical literacy is a key skill for effective product managers. The ability to express concepts in numerical, financial, or statistical terms is a critical but often overlooked discipline. Product managers need to be as competent in these domains as they are in customer problems and pain points.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Paradoxes of Product Management

The Product Coalition

 —  @ant_murphy Product Management is complex. Complex because it’s situational which makes being a good Product Manager about being adaptive. So here are 18 paradoxes of Product Management that I, like many of you, face daily.

B2B Product Manager Magazine November 2020

Proficientz

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Product Management Playbook.

Agile Transformation: How to Leverage Product Management

280 Group

Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Sometimes, the transformation is driven when an organization has become too product-centric and must now become customer-centric to scale and succeed in a competitive marketplace. Product Management

Agile 183

Top Strategies to Advance Your Product Management Career Rapidly – Part 4

280 Group

Management is doing things right. In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. Product Management is a unique role because Product Managers have all the responsibility for a product’s success yet no formal authority. How will making this product successful help everyone involved further their own goals?

Modus Product Management and Strategy Practice

Modus Create

Product management teams are overwhelmed. I can say this authoritatively because Modus has been providing product consulting to clients of all sizes for nearly a decade. The root cause: there is no universal definition of what product management is, and as generalists, product managers end up doing everything. We must understand the product development maturity of a client before driving organizational change. Product Strategists.

What Product Managers Need to Know in 2021 [+Webinar]

280 Group

To learn more in-depth about these important trends for 2021, join our upcoming webinar, 8 Trends to Track for Product Success in 2021. That said, the pandemic will be with us for a while longer and will have lasting effects on how we live – and how we develop our products.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. Look for new market trends.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving. I’ve categorized some common types of partial product managers to make it easier to identify and fix gaps.