article thumbnail

Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

article thumbnail

7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

article thumbnail

Product Marketing Manager Salaries in 2022

280 Group

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . How do they do this?

article thumbnail

How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

article thumbnail

The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

article thumbnail

3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

article thumbnail

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. The benefits of a good product message.