Product Management University

JANUARY 22, 2025

If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for product marketing with better results. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. They’ll assume your products are great.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Productside

JANUARY 21, 2025

A great product is just the starting point. A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. The real game-changer?

Webinar 177

Webinar Product Marketing Strategy Marketing 177

Lenny Rachitsky

NOVEMBER 19, 2024

Hilary Gridley is the director of product management at WHOOP, where she oversees the core product team, including AI, Health, and Coaching initiatives, specializing in combining AI with evidence-based approaches to help millions improve their health and performance.

User Testing 130

User Testing Customer Feedback Feedback Software Reporting Tools 130

Productside

FEBRUARY 12, 2025

Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? The post Mastering Zero-to-One Product Management: Lessons from Scott Jones appeared first on Productside | Product Management Courses & Training.

Product Management 156

Product Management Product Manager Management Management 156

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Modus Create

JANUARY 15, 2025

Greater resource demands: Developing, training, and scaling AI systems can stretch budgets and overwhelm teams. Jill has experienced product development from all angles, including engineering, product management, product strategy, product marketing, co-founding multiple startups, and leading sales.

Analytic Tools 40

Analytic Tools Research Software Feedback Software Data Visualization 40

Userpilot

MARCH 18, 2025

Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Product marketers A complete mobile app engagement platform helps product marketers get clear insights into how their cross-platform campaigns perform.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. An excellent social media review is a powerful marketing tool.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Modus Create

MAY 8, 2025

That includes training in cognitive bias, decision-making under uncertainty, and using AI responsibly and effectively. By embedding model performance into the product lifecycle, with telemetry, feedback collection, and continuous training. It includes LLM integration, feedback loops, and explainability.

Product Research 40

Product Research Data Visualization Feedback Software Analytic Tools 40

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. However, for that to happen, you need to create a memorable marketing campaign around the program. I believe Reddit is a great place to start.

Feedback Software 66

Feedback Software Analytic Tools Data Visualization User Testing 66

AB Tasty

JULY 3, 2025

Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric. If you make it for them, they’ll love it.

User Testing 59

User Testing Data Visualization Research Software Analytic Tools 59

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. They decided to keep both brands and reframe their marketing.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Lenny Rachitsky

MAY 18, 2025

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Government 121

Government Enterprise Leadership Customer Feedback 121

Userpilot

JUNE 5, 2025

Before switching to Userpilot, 3P Learning’s marketing team had to rely on developers to build and adjust onboarding flows , which was slow and inflexible. Today, their product and marketing teams use Userpilot to launch no-code flows, study user behavior, and run experiments without engineering delays.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MARCH 30, 2025

Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Ive seen various online forum discussions where people often share short-term fixes like heavy marketing or minor feature tweaks, hoping to retain more users.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience User Testing 52

Lenny Rachitsky

JUNE 22, 2025

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

ChatGPT 116

ChatGPT Research Software User Testing Data Visualization 116

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. It makes everything easier.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Product managers and product marketing managers get paid to…….it Sound familiar?

Branding 165

Branding Product Marketing Marketing Product Management 165

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. These are perfect for product managers that only want or need training on specific topics.

Product Management 130

Product Management Product Manager Certifications Customer Experience 130

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Management University

SEPTEMBER 11, 2024

As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp. Training budgets are smaller too. They cover basic skills for newer product managers to more advanced skills for market strategy, product strategy and portfolio planning.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. First, they’re not as easy to find as they used to be and even if they are, you still have to take the time to train them, and then they’re only with you for a short time. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

The Product Guy

APRIL 21, 2019

Higher revenue and market share. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Roman Pichler

SEPTEMBER 19, 2016

The picture above shows the traditional, bell-shaped product life cycle curve with three key events: launch—the product first becomes available; achieving product-market fit (PMF)—your product is ready to serve the mainstream market; and end of life—you decide to discontinue the product. Learn More.

User Testing 316

User Testing Product Research Customer Experience Customer Feedback 316

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. In the analysis layer, first look at your product’s performance.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322