Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. It will also have a positive impact on team morale and productivity. Or will it help you satisfy a new one?

Research Software 230

Research Software Technical Review Technology Product Research 230

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Consider: how is your market behaving right now?” What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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Product Strategy Strategy Research Software Technical Review 86

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. A Brief Guide to this Article.

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Vision User Testing Research Software Product Research 300

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

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Product Research Agile User Testing Framework 298

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

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Roadmap Product Strategy Strategy Reporting Tools 64

The Product Coalition

JUNE 1, 2023

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. You add the total resources spent on sales and marketing over time and divide that sum by the number of customers you gained in the same period.

User Testing 130

User Testing Customer Experience Customer Feedback Onboarding KPIs 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Dear Strategy

AUGUST 25, 2019

Most of the large-scale power that you’re probably familiar with (like the type that comes into your home) utilizes what is commonly referred to as alternating current, or “AC” for short. Most large companies have global product management functions and regional product management functions. Dear Strategy: Episode 093. ###.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. At the minimum, your mobile product will bring design teams, IT, marketing and operations together?—?these

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Analytic Tools Feedback Software Research Software Data Visualization 60

Roman Pichler

JULY 5, 2022

A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. Lobby for the necessary organisational changes to fully establish an effective product management function, if required.

Product Research 295

Product Research Leadership Feedback Software Roadmap 295

The Product Coalition

JANUARY 16, 2024

Our product was evolving rapidly and haphazardly. Facing a company funding deadline, we pivoted to a new market with more potential. And we now had a handful of committed customers in the new market. As a matter of practice, review your vision and product strategy at the same time as you review your roadmap.

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Roadmap Development Team Review Technical Review Weak Development Team 123

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs. Coined by professors W.

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Data Visualization Customer Feedback Customer Experience Product Research 139

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. Refer image 2.

Startups 139

Startups Strategy Technical Review B2B 139

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Involve the Stakeholders in Important Product Decisions.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

The Product Coalition

FEBRUARY 12, 2024

Does it reflect market needs? Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round.

Technical Review 131

Technical Review User Testing Product Research Customer Feedback 131

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

The Product Coalition

AUGUST 29, 2023

Market Trends: Staying ahead requires a keen analysis of industry trends, competitive activities, and market forecasts. Setting Sail with Clear Objectives To derive meaningful insights from data, start by defining crystal-clear objectives for your product. References : Davenport, T. Harvard Business Press.

Data Visualization 132

Data Visualization Customer Feedback Analytic Tools Artificial Inteligence 132

Mind the Product

AUGUST 19, 2021

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. By referring their family or friends, existing customers will get rewards, and the people that they [.]

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Reference Branding Strategy Marketing 182

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Roman Pichler

DECEMBER 7, 2021

Products like the Sonos system are sometimes called vitamins , as they provide a nice-to-have benefit, similar to vitamin supplements. Compare this to a product like Apple’s AirTags, which address the issue of finding keys and other misplaced items. Ethicality affects the vision, needs, product, and business goal sections.

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Artificial Inteligence Vision Wireless User Friction 241

ProductPlan

MARCH 22, 2023

Here’s a look at data-driven product management and how you can use data to guide your product management efforts in a way that solves customer problems and leads to product growth. What do we mean by data-driven product management?

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

Product Management University

JUNE 5, 2023

In the simplest terms, a product vision defines the long-term mission of your product. In other words, it’s the answer to the question, What do I ultimately want my product to be known for? Why is a Product Vision Important? Product managers often refer to their product vision as “my north star.”

Vision 130

Vision Product Research User Testing Customer Experience 130

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

NOVEMBER 19, 2020

How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. Many great PM’s that I have met used this strategy unintentionally. Here’s a few examples of career paths that start in a related role and work their way to product.

Technical Review 165

Technical Review Product Management Product Manager Research Software 165

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Lenny Rachitsky

APRIL 9, 2024

‘Yesterday, I was surprised,’ he said through an interpreter, referring to his loss in Game One. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. . […] Indeed, the move turned the course of the game. ‘But today I am speechless.’

Data Visualization 121

Data Visualization ChatGPT Research Software Product Management 121

Roman Pichler

NOVEMBER 6, 2018

Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours. Share the Work. Prioritise.

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Product Management Product Manager Management Management 235

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 31, 2022

These include: Knowing how to carve and clearly communicate a product strategy, and apply strategic thinking when making decisions. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Growth Product Manager. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98