The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

Vision 104

Vision Product Strategy Strategy User Friction 104

Gocious Blog

AUGUST 3, 2021

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio.

Product Strategy 52

Product Strategy Webinar Strategy Marketing 52

Roman Pichler

MARCH 4, 2019

Coming up with a set of tools to capture important strategic decisions reminded me of treasure maps: It should guide you to product success, bearing in mind that not all treasure is silver and gold, as Captain Jack Sparrow put it. The map below shows the strategy tools I find helpful to make effective product strategy decisions.

Strategy 227

Strategy Vision Product Research Data Visualization 227

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Userpilot

APRIL 16, 2024

In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. TL;DR End-user behavior monitoring involves observing how users engage with a product. Identify and remove friction – Spot areas of low engagement within your product and identify precise steps where users struggle.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Subscribe to Our Mailing List to stay up to date on all the latest episodes.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. I’m Sándor, a product lead and former product designer with 5 years under my belt.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability.

Feedback Software 141

Feedback Software Analytic Tools Onboarding KPIs B2B 141

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Research Software 100

Innovatemap

JUNE 27, 2023

As leaders in innovation, we continuously learn new tools and enhance our skill sets. Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Mind the Product

OCTOBER 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? These were, why does the company exist (i.e.

Data Visualization 123

Data Visualization Strategy Product Strategy Product Research 123

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

Product Strategy 86

Product Strategy Strategy Research Software Technical Review 86

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 104

User Testing Data Visualization Feedback Software Research Software 104

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 102

Research Software Analytic Tools Feedback Software User Testing 102

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 296

Product Research Product Strategy Strategy Research Software 296

Amplitude

MAY 30, 2020

The best product strategies exhibit a deep understanding of customers. They reflect how customers get value out of your product. This is true in marketing. And it’s definitely true when it comes to building products that create real, sustainable, profitable growth. What is a data-informed product strategy?

Data Visualization 75

Data Visualization Information Product Strategy Feedback Software 75

The Product Coalition

FEBRUARY 18, 2023

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.

Data Visualization 146

Data Visualization Customer Communications Feedback Software User Testing 146

ProductBoard

SEPTEMBER 17, 2019

Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. When Instagram first launched, there were already many photo sharing mobile apps on the market. Why was Instagram’s product so successful?

Product Strategy 75

Product Strategy Framework Strategy Consulting 75

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Gainsight

OCTOBER 16, 2020

Just like video games, product management has changed a lot over the years. Back in 2000, the strategy for Product Management was: Do what Sales wants. But what’s life in Product like now? The most successful companies with the biggest valuations place Product Management at the core of their strategy.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

MARCH 21, 2024

At ProductPlan, we’re committed to empowering product leaders and teams with everything they need to navigate the complexities of the product development lifecycle and ensure they make the right decisions and deliver on strategic initiatives. They’re including AI in their product in a way that solves customer problems.

Reporting Tools 105

Reporting Tools Data Visualization Research Software Feedback Software 105

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Innovation Educators

JANUARY 4, 2021

Chief Product Officers (CPOs) have many responsibilities, such as mentoring product managers, defining product strategy, leveraging cross-functional resources, developing products to meet an expected schedule, and more. They use tools to help them with these responsibilities. What is the core of the problem?

Feedback Software 101

Feedback Software Data Visualization Customer Feedback Customer Experience 101

Emerge Insights

MAY 6, 2021

Making the right choices about your digital product design process can create efficiencies that can increase speed to market and help scale future products effortlessly. The post Static vs. Coded: Which Design System Approach is Best For Your Current Digital Product Strategy?

Product Strategy 52

Product Strategy Strategy Development Marketing 52

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Successful products are not built by agreeing on the smallest common denominator or trying to please powerful stakeholders.

Vision 300

Vision User Testing Research Software Product Research 300