Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

Product Strategy 427

Product Strategy Strategy Product Research Technical Review 427

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

Roadmap 370

Roadmap Agile Technical Review Weak Development Team 370

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy 353

Product Strategy Strategy Vision Product Research 353

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 239

Product Research Product Strategy Strategy Research Software 239

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 270

Roadmap Product Strategy Strategy Weak Development Team 270

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 266

Product Strategy Strategy Research Software Customer Experience 266

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 184

Technical Review Product Strategy Strategy Workshop 184

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

Weak Development Team 348

Weak Development Team Product Research Customer Experience Workshop 348

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 293

Product Research Product Management Product Manager Customer Experience 293

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.

Workshop 147

Workshop Customer Feedback Technical Review Product Research 147

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. It will also have a positive impact on team morale and productivity. Or will it help you satisfy a new one?

Research Software 277

Research Software Technical Review Technology Product Research 277

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

UX Studio

AUGUST 14, 2017

A UX workshop can help you gather the team and brainstorm to make better decisions. Ensure everybody is on the same page by making them more involved in the product development process with these tools. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Preparation.

Workshop 107

Workshop User Testing Research Software UX 107

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 285

Feedback Software Analytic Tools Data Visualization Research Software 285

Product Management University

DECEMBER 5, 2023

Here’s the easiest way to marry company strategy and product strategy. – Grow into adjacent markets with existing products. The Downside of Multiple Product Strategies Here’s the first thing you SHOULD NOT DO. Here’s why this is so important for every product team. Impossible!

Strategy 130

Strategy Product Strategy Workshop Customer Experience 130

Mind the Product

DECEMBER 13, 2018

We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Sherif Mansour, Distinguished Product Manager at Atlassian. Workshop Presenters.

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. Now marketing, sales, customer experience teams, engineering finance, etc.

Customer Experience 263

Customer Experience Finance Workshop Product Management 263

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. Instead, carry out the necessary product discovery and strategizing work.

Roadmap 247

Roadmap Product Research Customer Experience User Testing 247

Roman Pichler

MAY 10, 2016

At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Minimum Viable Product #2.

Books 167

Books Product Research Feedback Software Workshop 167

BrainMates

JUNE 20, 2022

With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. However, the topic of product strategy resilience rarely if ever surfaces when talking to product leaders about their product strategies. The post Scenario Gaming.

Product Strategy 98

Product Strategy Strategy Product Research Workshop 98

The Product Guy

AUGUST 1, 2017

Indeed the role of a product leader is different to that of a product manager. A product leader not only has to manage products but also to guide and direct the overall product strategy and team, and ensure that products are delivered to market. Restructuring the Team.

Leadership 247

Leadership Product Management Product Manager Product Research 247

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Grow profit. Grow margin.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. for the vision to be realistic, it needs to be grounded in real-world insights about the customer, industry/market trends and business constraints.

Vision 187

Vision Product Research User Testing Workshop 187

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 280

Agile Product Research User Testing Feedback Software 280

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Finding user problems. Here’s the bottom line.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Roman Pichler

FEBRUARY 6, 2018

Part of the solution is to establish a set of shared goals —goals that people support and that help you progress your product. The development team and stakeholders then use these goals to determine the work they have to do—be it creating a marketing strategy, investigating a new technology, or preparing the distribution channels.

Weak Development Team 173

Weak Development Team Technical Review User Testing Workshop 173

Roman Pichler

AUGUST 12, 2024

For an end-user-facing product, this usually requires a UX designer, an architect/programmer, and a tester/QA engineer to be members of the product team, as Figure 1 shows. [2] Such a team, however, lacks the expertise to make all product decisions, especially strategic ones. Here are three common ones.

Weak Development Team 217

Weak Development Team Feedback Software Software Review Product Research 217

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. Then invite the right people to a collaborative workshop, no matter if it takes place online or onsite.

Weak Development Team 156

Weak Development Team Product Research Workshop Customer Experience 156

Roman Pichler

MAY 8, 2018

While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align product strategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1]. Lead the Product.

Leadership 203

Leadership Research Software Feedback Software User Testing 203

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130