The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Everyone knows the difference between a roadmap and a backlog… right?

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280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Product Marketing.

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ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Roadmap Feedback Software User Testing Reporting Tools 165

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. His vision launched the evolution of what we refer to as Product Management today. Once the product roadmap is approved, there’s more hard work ahead.

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ProductCraft

JULY 25, 2019

What I am referring to is the sales and business development data stored in the company’s CRM and diligently maintained by the sales operations team. Why not take your product roadmap to the next. Read more » The post Sales and Marketing Metrics That Can Help Inform Your Roadmap appeared first on ProductCraft by Pendo.

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

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280 Group

FEBRUARY 4, 2022

Hybrid work environments are now commonplace, requiring distributed teams to find ways to collaborate effectively using tools like Zoom, Teams, Jira, Slack and others across various time zones, while bringing innovative products to market. Total compensation (base plus benefits) ranges from $154,620 to $245,556, with a median of $199,956. .

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Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more.

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Data Visualization Customer Experience Customer Feedback Download 241

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

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The Product Coalition

FEBRUARY 12, 2024

I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. And until now, I never thought to share the view a product leader has on roadmaps — at least publicly. When reviewing a roadmap with the product team, there are six points I always look for.

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The Product Coalition

MARCH 11, 2020

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Battleground The product roadmap. Marketing?—?Do

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People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

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Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more.

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Data Visualization Customer Feedback Customer Experience User Testing 264

ProductPlan

FEBRUARY 1, 2023

But for enterprise product teams, the most common area where that opportunity and reality clash is roadmapping. While common processes and templates should be the lifeblood of any effective enterprise operation, 50% of large product teams (those with 50+ members) cite keeping roadmaps and processes consistent as their top growing pain.

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Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. What is product experience?

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The Product Coalition

FEBRUARY 24, 2023

Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction. A startup’s TAM represents its product’s total potential market size. High-level roadmap: I like this concept for all stages.

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Mind the Product

OCTOBER 1, 2019

I recently tweeted about timeline roadmaps saying they had to go. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines. So here’s my FAQ on moving from a timeline roadmap.

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Alchemer Mobile

JULY 22, 2021

Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Product adoption refers to the way in which customers embrace and use a product. Higher marketing and product ROI.

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Onboarding KPIs User Testing Feedback Software Customer Feedback 246

ProductPlan

NOVEMBER 11, 2019

There are many ways to build a roadmap and many types of roadmaps you can make. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability.

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ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. But we do believe there is a far more effective way to arrange a roadmap than as a list of features.

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Userpilot

JUNE 10, 2022

In the fast-paced world of technology, building a public roadmap can be a competitive advantage for savvy product managers. In this article, we’re going to look at some great examples of public product roadmaps, draw out key lessons to apply to your own roadmap, and explore some of the best tools available for building one.

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ProductPlan

NOVEMBER 15, 2018

As product managers, the product roadmap is at the core of everything we do. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. And the first step to evangelizing your product roadmap across your organization is getting it out there for all to see.

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Roman Pichler

JULY 5, 2022

Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1]. Don’t forget to capture the learning and development measure, for example, on a learning roadmap.

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Antwak Blog

APRIL 8, 2021

Are you looking for some kind of inspiration for your first Product Roadmap (PR)? And wondering how to create a professional product Roadmap ? Are you planning to implement good practices in your product roadmap to get sustained growth? It helps you to design a successful Product Roadmap. Categories of Product Roadmap.

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The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. Refer image 2.

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280 Group

JUNE 2, 2021

It feels like you’re not learning about changing customer and market needs quickly enough. Your team is conveying different messages and roadmap commitments to other stakeholders. The very first reference I recall seeing for Product Operations – ProdOps – was about five years ago. Getting lost in the features.

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Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. The marketer might have to create or update the marketing strategy; the sales rep might have to adapt the sales channels, for instance.

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280 Group

OCTOBER 18, 2020

Here are two definitions of corporate culture that can help: “Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. General curiosity helps bring new perspectives on market needs and can also spark serendipity–applying what you learn in a new way.

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The Product Coalition

AUGUST 6, 2023

How you develop, launch, and improve a product determines your success in the market. Clear roadmaps will ensure you reach your goals. But there’s a reality about life, yeah following your roadmap chronologically will help you reach your goals safely, but there’ll be distractions and roadmaps are not linear.

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280 Group

FEBRUARY 9, 2022

But bringing a new product to market involves all departments within an organization. Using a phased approach ensures that critical decisions are made at the appropriate times throughout the product process (also refer red to as the product life cycle ( PLC ) , and that requirements for features, quality, cost and schedules are met.

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The Product Coalition

DECEMBER 13, 2021

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. Business outcomes: It represents the intent of goals and strategies and important attributes to evolve the enterprise/product roadmap.

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