Alchemer Mobile
MAY 17, 2022
Apptimize , an Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Customer feedback impacts and informs marketers, product managers, customer success managers, and other teams.
bpma ProductHub
FEBRUARY 4, 2018
But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.
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Alchemer Mobile
MAY 7, 2020
Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
ProductPlan
APRIL 27, 2022
Research estimating the product’s total addressable market. You have a chance to bring in new revenue, give your company’s brand a boost, and impact your market. Researching your target markets. The iPod and several other mp3 players were already on the market. An existing codebase. A well-defined user or buyer persona.
The People of Product Management
NOVEMBER 2, 2022
In a new product environment we, as product managers, are pushing to get new product features out into the market. This can trigger significant anxiety for the delivery consultant and lead to tension between the consultant and the product manager. How can we, as product managers, reduce the delivery consultant’s anxiety?
ProductPlan
FEBRUARY 8, 2022
What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. In most larger organizations, product marketing will lead the product launch effort. Marketing and sales enablement. Marketing enabling planning.
The Product Coalition
AUGUST 28, 2023
Release Management Package the software into deployable units, such as installers or container images. Ensure version control and proper labeling to track releases. Ensure all necessary hardware, software, and configurations are in place. Consider backup and rollback strategies in case of unexpected issues.
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