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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

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Ask Teresa: My Leaders Still Want Roadmaps with Timelines—What Should I Do?

Product Talk

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Question: How do you respond to requests for date-based roadmaps? Product teams are also held to time-bound goals.

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Agile vs. Roadmaps — Ending the Battle [+Webinar]

280 Group

Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap. Similarly, product roadmaps can offer transparency and clarity into where we’re going and how we want to get there.

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Taking a 360 degree approach to roadmaps

Mind the Product

How to optimise your B2B product roadmap with a 360-degree approach, merging customer feedback, internal stakeholder insights, and market trends. Read more » The post Taking a 360 degree approach to roadmaps appeared first on Mind the Product.

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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. It was something that happened over time, a term I’ve coined ‘roadmap drift’.

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Beyond the Book: Navigating the Real-World Challenges of Managing a Product Roadmap

The Product Coalition

Kris Gale As a wise man once said, no roadmap survives contact with reality. Firefighting while staying on course on the strategy and commitments of the roadmap is difficult. Like a forest never cleaned, filled with leaves, debris, and branches catches fire quickly, managing a roadmap left to rot is challenging.

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Changing Times, Changing Roadmaps

Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone

Have you found yourself scrambling to adapt to the market changes? Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. Techniques to guide adaptation and prioritization as you move forward.

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs. In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. How to leverage market trends to help customers better understand why your product is important right now.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A roadmap for those who want to transition from multichannel to omnichannel marketing.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. How to use the messaging to validate your roadmap.

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How Product Teams Can Leverage Community

Speaker: Scott Baldwin of ProductBoard

Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster. Product managers and community managers share a common goal: to deliver value to their users. How can they work together to do that?