Product Roadmap Prioritisation

Roman Pichler

Before you order the roadmap items, double-check that you have a validated product strategy in place. Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand? Before You Start Prioritising ….

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. We talk a lot in the book about explaining the “why” of your roadmap. Get your free copy Nov 28th at the Product Roadmaps Relaunched book signing at Workbar.

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SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy

Vision 248

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. The book walks readers through the whole roadmapping process, step by step. What do people struggle with most developing roadmaps? “A

Books 332

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. This is why relying on marketing buying personas to drive pricing is a. CUSTOMERS? + = VALUE PRICE MARKET.

Product Release Schedule vs. Roadmap

Proficientz – Product Management University

Is there a difference between a product release schedule and a product roadmap? In recent years, product release schedule and product roadmap have become synonymous. A product roadmap on the other hand is just the opposite.

Funding your Roadmap

The Product Coalition

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common.

5 Early Indicators Your Embedded Analytics Will Fail

new features to your roadmap now so you. your roadmap now so you don’t have to scramble down the road. nearly impossible to monetize late-to-market capabilities. analytics on your roadmap now to ensure you’re not.

Sales and Marketing Metrics That Can Help Inform Your Roadmap

ProductCraft

Why not take your product roadmap to the next. Read more » The post Sales and Marketing Metrics That Can Help Inform Your Roadmap appeared first on ProductCraft by Pendo. Best Practices Metrics PM Role Prioritization roadmap Strategic Planning

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” You can also link the product roadmap to your objectives.

Getting the Most Out of Product Roadmaps

ProductCraft

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. Read more » The post Getting the Most Out of Product Roadmaps appeared first on ProductCraft by Pendo.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

I recently tweeted about timeline roadmaps saying they had to go. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. A Product Leader’s Role in Roadmapping.

The Roadmap Battle Royale

The Product Coalition

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Marketing?—?Do

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history.

7 Product Roadmap Tools to Kickstart 2020

Userpilot

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. The product roadmap tools we’re going to look at are: Wrike.

How to Avoid Market Feedback Traps

Mind the Product

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses.

4 Ways to Prioritize Your Product Roadmap

Izenda

For product managers, determining what’s a priority in your product roadmap can seem more daunting than the actual work. Because once you have clearly defined and planned out your roadmap (and stick to it), staying on course and keeping teams focused becomes much easier.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. Dates in roadmaps are an illusion.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. The path to engaging releases starts with planning your near-term roadmap. It’s a task that also requires tight cooperation between tech and marketing functions.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. Ways that the Roadmap Dilemma Presents Itself.

How To Create Kick-Ass Product Roadmaps (Spoiler Alert: There are 3 types of Roadmaps)

The Product Coalition

3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi.

Portfolio roadmaps

Under10 Playbook

Executives, sales people, and marketing leaders are often frustrated with the short-term focus in product management, particularly those using agile development methods. And that’s why they ask for a roadmap. A portfolio roadmap has become the preferred way to show delivery plans over time. Additionally, 20% of organizations reported relying primarily on tactical product roadmaps as the primary vehicle to align with their company’s business strategy.

Roadmap What Matters Most

ProductPlan

Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? In order to roadmap what matters, it means limiting what gets attention and energy. Checking boxes” is about sales and marketing, it’s not about customer delight, satisfaction, and usability. The same truism applies to products and their roadmaps. Roadmaps

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. Feature roadmaps communicate those features you plan to build, even if they’re the wrong ones.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. Why Have a Roadmap Conversation With Your Customer?

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.