A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. We talk a lot in the book about explaining the “why” of your roadmap. Get your free copy Nov 28th at the Product Roadmaps Relaunched book signing at Workbar.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. The book walks readers through the whole roadmapping process, step by step. What do people struggle with most developing roadmaps? “A

Books 333

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

5 Early Indicators Your Embedded Analytics Will Fail

new features to your roadmap now so you. your roadmap now so you don’t have to scramble down the road. nearly impossible to monetize late-to-market capabilities. analytics on your roadmap now to ensure you’re not.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” You can also link the product roadmap to your objectives.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. A Product Leader’s Role in Roadmapping.

5 Hacks for Better Product Roadmap Presentations

ProductPlan

As product managers, the product roadmap is at the core of everything we do. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. Today we look at a few simple tips for product roadmap presentations.

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. Maps are a fundamental part of our lives therefore, a product roadmap isn’t exactly a new concept. Executive-level product roadmaps. Types of Product Roadmaps.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

2013) demonstrated an unmet need in the market for visually stunning dashboards. sophisticated capabilities, companies can get to market faster and more easily keep. time-to-market is crucial) Faster time to deployment than. MONETIZING ANALYTICS FEATURES: Why Data Visualizations.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Why sales and marketing are the key to your roadmap success

Inside Intercom

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

Dear Strategy: 091 The Business Of Roadmaps

Dear Strategy

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term! So how do you align all of these roadmaps?

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. 2| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT the foundation of our app, customer success, technical support, product teams, marketing, investors, and. standing out in the market.

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

If You Are Doing Experimentation, Do You Need a Roadmap?

Split

“ We’re agile, so we don’t need a product roadmap. ”. At first, roadmapping and agile product management seem more different than alike. After all, a roadmap suggests strategic planning and a long-term product vision. Many agile teams rely heavily on the product backlog to plan sprints, but a prioritized backlog alone does not serve the same function as a strategic product roadmap. Why Agile Teams Need Strategic Product Roadmaps. “In

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. Showing Strategy on the Roadmap.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

sales or marketing change in the past 12 to 18. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other. New Study Reveals Reliance on Too Few.

Product managers should not build the roadmap. The product team should.

Inside Intercom

When you think of the role and responsibilities of a product manager , two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? Why your product roadmap should be bottom up, not top down.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. Feature roadmaps communicate those features you plan to build, even if they’re the wrong ones.

How bad Ideas get on the Roadmap

Mind the Product

The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, So how do we all get to that point where we have caveats against multiple items on the product roadmap – and more importantly what do we do to mitigate it?

7 roadmap templates for creating organization-wide alignment & communication

Roadmunk

Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be. Roadmaps are communication tools and are perfect vehicles for teams of all kinds to share their priorities and goals with the rest of the organization. The product roadmap. The HR roadmap.

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. This is why relying on marketing buying personas to drive pricing is a. CUSTOMERS? + = VALUE PRICE MARKET.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. Ways that the Roadmap Dilemma Presents Itself.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals

ProductPlan

But there are also big picture goals to extend the product suite, attack new markets and support emerging technology platforms. Why you need a roadmap for short-term plans and a roadmap for long-term plans. Short-term roadmaps may not be guaranteed.

Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. ” Learn How to Create Your Value-Based Roadmaps. Create More Valuable Product Roadmaps.

Your Audience’s Real Roadmap Questions

Mironov Consulting

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. MARKETING.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. Why Have a Roadmap Conversation With Your Customer?

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. The path to engaging releases starts with planning your near-term roadmap. It’s a task that also requires tight cooperation between tech and marketing functions.

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.As

12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. Often companies find themselves asking, why roadmap? This brings us to our top 12 reasons for product roadmap planning and why it’s essential. 8—Marketing with a vsion.

5 Mistakes You’re Making When Sharing Your Product Roadmap

ProductPlan

One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. Ignoring what’s NOT on the roadmap.

Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)

ProductPlan

An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business. The Problem With Outcome-Based Roadmaps. Roadmaps

What Does the Agile Roadmapping Process Look Like in Practice?

ProductPlan

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. Why Agile Teams Need A Product Roadmap.

Dublin, 15 April: Organizational Challenge of Enterprise Roadmapping (INDUSTRY)

Mironov Consulting

Talk: “The Organizational Challenge of Enterprise Roadmapping”. We’ll look at systemic conflicts between single-account-focused sales teams, market-focused product managers, and executives. What: INDUSTRY Product conference.

5 Reasons to Organize Your Roadmap by Themes

ProductPlan

The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate a high level strategy. But the product roadmap is not where these details should live. Rather, the roadmap should always remain high level and strategic. This is why your first step when roadmapping is determining the most important high-level objectives. In other words, the roadmap’s themes.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. Dates in roadmaps are an illusion.