August Roundup: Roadmaps, Product/Market Fit, Team Culture and More!

Mind the Product

We covered product/market fit, team culture, careers, diversity, roadmapping and more. The post August Roundup: Roadmaps, Product/Market Fit, Team Culture and More! General Diversity Product Roadmapping Product/Market Fit roadmap Team Culture

Product Roadmap Prioritisation

Roman Pichler

Before you order the roadmap items, double-check that you have a validated product strategy in place. Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand? If you haven’t nailed the answers, then do not continue the roadmapping effort. Otherwise, your roadmap may be built on false assumptions. To prioritise the product roadmap, consider in which life cycle stage your product is.

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Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). Oftentimes, I see a PM communicating a mix between a roadmap and a backlog, and I’m trying to figure out how to get them comfortable with sharing both. Product Roadmaps

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. One concept I really wish we’d had space for is the idea of providing a rearward view of the roadmap — essentially a summary of what’s been delivered in the recent past — as a way to set context for the forward-looking portion of the roadmap. We talk a lot in the book about explaining the “why” of your roadmap.

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. This is why relying on marketing buying personas to drive pricing is a. CUSTOMERS? + = VALUE PRICE MARKET.

Product Roadmap First Principles

The Product Coalition

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience.

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product StrategyWhat are the next steps to achieve success for your SaaS product?

Vision 190

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Goal-oriented roadmaps focus on goals or objectives like acquiring customers, increasing engagement, and removing technical debt. 8 Make your Roadmap Measurable.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers. If you’re only going to read one thing: Product Roadmaps Relaunched.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. A marketing roadmap tells the story of your marketing strategy. As leader of the marketing team here at Roadmunk, I leverage a few iterations of my roadmap to communicate our team’s initiatives across our entire company.

5 Early Indicators Your Embedded Analytics Will Fail

new features to your roadmap now so you. your roadmap now so you don’t have to scramble down the road. nearly impossible to monetize late-to-market capabilities. analytics on your roadmap now to ensure you’re not.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. The Product Marketing Manager is responsible for successfully getting the product off the shelf. Is the market expert. Conducts customer and market research.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a growing team joined up. One of many, many roadmaps. Yet most roadmaps have a big problem in common. So, Back to That Roadmap….

Chapter 12/17?—?How to Develop Product Roadmap?

The Product Coalition

How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? How to Develop Product Roadmap? product-roadmap roadmaps product-management

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. You can also link the product roadmap to your objectives.

Changing Times, Changing Roadmaps

Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone

Has 2020 lead you in a new direction? Have you found yourself scrambling to adapt to the market changes?Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market. She will discuss techniques and approaches that Product Managers can use to adapt quickly. During this interactive session, Stephanie invites others to share their experience and approaches, so we can learn from each other.

Product Release Schedule vs. Roadmap

Proficientz

Is there a difference between a product release schedule and a product roadmap? In recent years, product release schedule and product roadmap have become synonymous. It’s a schedule of product features currently planned or in development and the target or committed dates they’ll be released to market. A product roadmap on the other hand is just the opposite. Product roadmaps generally cover a specified time period such as a few quarters or a year.

Sales and Marketing Metrics That Can Help Inform Your Roadmap

ProductCraft

Why not take your product roadmap to the next. Read more » The post Sales and Marketing Metrics That Can Help Inform Your Roadmap appeared first on ProductCraft by Pendo. Best Practices Metrics PM Role Prioritization roadmap Strategic PlanningProduct professionals, whether they work at a startup or an enterprise, tend to ignore a goldmine of readily available quantitative data.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

How to Run a Collaborative Roadmapping Exercise with Your Team

ProductPlan

You’re a product manager, and you need to run a collaborative roadmapping exercise with various teams across your company. What is a Collaborative Roadmapping Exercise? A collaborative roadmapping exercise is an ideation meeting. Step 3: Review the existing product roadmap.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap. I would define a good roadmap as one that the team understands and feels ownership over. A Product Leader’s Role in Roadmapping.

Funding your Roadmap

The Product Coalition

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews. However, this article is not about how to create that perfect roadmap. I’m going to talk a bit about how to get those funding dollars in order to make your roadmap a reality.

How bad Ideas get on the Roadmap

Mind the Product

The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, So how do we all get to that point where we have caveats against multiple items on the product roadmap – and more importantly what do we do to mitigate it?

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

I recently tweeted about timeline roadmaps saying they had to go. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines. When I saw the results I thought it was worth saying on Twitter what I’ve said before: the timeline roadmap simply has to go (said Twitter thread caught fire!). Frequently-Asked Product Roadmapping Questions.

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Influencing the Product Roadmap

Pragmatic Marketing

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Getting the Most Out of Product Roadmaps

ProductCraft

At their best, product roadmaps provide a visual representation of a company’s strategy and align engineering, marketing, sales, support, and the C-suite around a shared document. In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators. Read more » The post Getting the Most Out of Product Roadmaps appeared first on ProductCraft by Pendo. Best Practices Communication Prioritization Product Teams roadmap

How to Avoid Market Feedback Traps

Mind the Product

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. In fact, between 1921 and 1927, Ford lost half of its market share to GM, who won customers over by listening to them. The post How to Avoid Market Feedback Traps appeared first on Mind the Product.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap. Boston Women in Product (BWP) hosted “Product Roadmaps: A Roundtable Discussion” on March 28th, 2017. Creating a Focused Product Roadmap.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. When your product gains traction in a market and grows organically – thanks to positive referrals from your users – you’ll need to get into Growth mode, meaning that you sustain and amplify demand for your product.

The Roadmap Battle Royale

The Product Coalition

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. The numerous parties to the roadmap have different motivations and needs which you as the PM must be weighing in order to achieve a higher success probability. Battleground The product roadmap. Marketing?—?Do

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. For many product people, this is the nightmare scenario of sharing their product roadmap. Todd Lombardo, Evan Ryan, and I agree that in most cases they are outweighed by the potential gains in market insight, customer intimacy, and mutual trust.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. The path to engaging releases starts with planning your near-term roadmap. When you’re constructing your roadmap, you should already be thinking about how you want to bundle tasks into releases and how those releases are communicated to your users. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release.

7 Product Roadmap Tools to Kickstart 2020

Userpilot

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. The product roadmap tools we’re going to look at are: Wrike. What will the roadmap show? Who will access the roadmap? Who will maintain your roadmap?

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. Cody Simms of Techstars is convinced that everyone already knows that feature roadmaps are nothing more than a comfort blanket: “Whether you are a CEO, board member, investor, or employee…EVERYONE knows that the roadmaps that are published in these documents are a joke. Who was in the market for a $400 juicer?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Product Marketing.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. The same repeats for market B, C and D and before long the product team is inundated with requests that keep changing day in and day out. by Sarela Bliman-Cohen.

How To Create Kick-Ass Product Roadmaps (Spoiler Alert: There are 3 types of Roadmaps)

The Product Coalition

3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product. Your roadmap is used across the whole product lifecycle.