A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. We talk a lot in the book about explaining the “why” of your roadmap. Get your free copy Nov 28th at the Product Roadmaps Relaunched book signing at Workbar.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Goal-oriented roadmaps focus on goals or objectives like acquiring customers, increasing engagement, and removing technical debt. To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. Product Roadma

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” You can also link the product roadmap to your objectives.

Nine companies share 30+ best practices for creating embedded analytics products

through their strategy and seen real market uptake from what they designed. the market opportunity. survey the target market. methods such as surveys for gathering market data; and. complete picture of the market and assess the business. industry and target market.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common.

Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. ” Learn How to Create Your Value-Based Roadmaps. Create More Valuable Product Roadmaps.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. The book walks readers through the whole roadmapping process, step by step. What do people struggle with most developing roadmaps? “A

Books 210

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Top 10 industries for monetizing data: Is yours one of them?

value of data Customer data will no longer be relevant only to an organization’s marketing and financial. by producing goods with more market demand. Data-driven marketing campaigns to build. vending machines) Retailers Improve marketing. prioritize their roadmap.

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

What Does the Agile Roadmapping Process Look Like in Practice?

ProductPlan

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. Why Agile Teams Need A Product Roadmap.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. A Product Leader’s Role in Roadmapping.

5 Early Indicators Your Embedded Analytics Will Fail

new features to your roadmap now so you. your roadmap now so you don’t have to scramble down the road. nearly impossible to monetize late-to-market capabilities. analytics on your roadmap now to ensure you’re not.

5 Reasons to Organize Your Roadmap by Themes

ProductPlan

The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate a high level strategy. But the product roadmap is not where these details should live. Rather, the roadmap should always remain high level and strategic. This is why your first step when roadmapping is determining the most important high-level objectives. In other words, the roadmap’s themes.

Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.As

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. A product roadmap isn’t simply a list of features or the backlog. The Benefits of a Strategic Roadmap. Showing Strategy on the Roadmap.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. The founders identified a need in the market and delivered a successful first product.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

2013) demonstrated an unmet need in the market for visually stunning dashboards. sophisticated capabilities, companies can get to market faster and more easily keep. time-to-market is crucial) Faster time to deployment than. MONETIZING ANALYTICS FEATURES: Why Data Visualizations.

7 roadmap templates for creating organization-wide alignment & communication

Roadmunk

Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be. Roadmaps are communication tools and are perfect vehicles for teams of all kinds to share their priorities and goals with the rest of the organization. The product roadmap. The HR roadmap.

Your Audience’s Real Roadmap Questions

Mironov Consulting

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. MARKETING.

How to Prioritize a Product Roadmap

Sachin Rekhi

Probably the most frequent question I get from product managers is around how to successfully prioritize a product roadmap. But the reality is crafting a successful product roadmap is far more art than science.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. Dates in roadmaps are an illusion.

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. 2| 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT the foundation of our app, customer success, technical support, product teams, marketing, investors, and. standing out in the market.

Portfolio roadmaps

Under10 Playbook

Executives, sales people, and marketing leaders are often frustrated with the short-term focus in product management, particularly those using agile development methods. And that’s why they ask for a roadmap. A portfolio roadmap has become the preferred way to show delivery plans over time. Additionally, 20% of organizations reported relying primarily on tactical product roadmaps as the primary vehicle to align with their company’s business strategy.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. Ways that the Roadmap Dilemma Presents Itself.

Design tips to make your roadmap boardroom-ready

Roadmunk

A roadmap should—and this is going to sound banal—be pretty. Roadmaps are communication tools. We’ve said before that a roadmap isn’t just for you. Below are some tips for creating a roadmap that is boardroom-worthy. Find a frame that fits your roadmap.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. Why Have a Roadmap Conversation With Your Customer?

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. toward consensus and your product roadmaps toward monetization. This is why relying on marketing buying personas to drive pricing is a. CUSTOMERS? + = VALUE PRICE MARKET.

What is a technology roadmap, really?

Roadmunk

One of the most popular roadmaps in our template library is the technology roadmap. Now, ‘technology” is kind of a loosey-goosey moniker—but the ambiguity is a result of its broad application (and this broad application also happens to be why this roadmap is so popular).

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. Feature roadmaps communicate those features you plan to build, even if they’re the wrong ones.

What is a Product Roadmap?

Actuation Consulting

When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. The form your roadmap takes is largely dependent upon the expectations of your organization. Purpose of the Product Roadmap. Organizations commonly use roadmap deliverables as a visible measure of how efficient your product team is. Outline the market drivers that will drive deliverables on the roadmap.

How bad Ideas get on the Roadmap

Mind the Product

The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, So how do we all get to that point where we have caveats against multiple items on the product roadmap – and more importantly what do we do to mitigate it?

Sharing the roadmap

Under10 Playbook

A product or portfolio roadmap is a key tool in planning, looking beyond your current product deliverables to months and years ahead. But a roadmap can also be a helpful tool with sales people, prospects, and customers. If yes, then show the roadmap. Don’t show the roadmap.

Market Problem Framing Example

Tyner Blain

As Steven Haines first told me, “strategy first, roadmap second.” Strategy defines the context for product strategy, and your product roadmap is a planning (and communication) tool for executing your product strategy. Understanding how problems are framed in your market is critical to developing a successful product strategy. In the model, we frame each market problem (for CGMs, for people with type 1 diabetes) as being one of.

Crafting your perfect Product Roadmap

The Product Coalition

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. product-roadmap product-management awip

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Here are three key differences between market-driven products and market-driven product companies. Market Perspective.

The Alternative to Roadmaps

svpg

” Unfortunately, typical roadmaps do just what the General warned against – they tell the team what to do. In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. While there is increased recognition of the problems with roadmaps, many people have asked me to say more about the alternative. Roadmaps derive from the old centralized command-and-control model.