Product Culture

MAY 17, 2023

Successful product people work hard on market fit: What problems might lead customers to test or buy their product? Some roadmaps focus on filling the perceived gaps in fit, but of course you can’t know filling those gaps will get you to that goal. See Chapter 9 of my book, Product Roadmaps Relaunched. Tell me a story.

User Testing 52

User Testing Roadmap Marketing Naming 52

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. Deploy frequent app updates (and test, test, test).

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 138

Vision Product Research User Testing Roadmap 138

The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

Roadmap 131

Roadmap Feedback Software Onboarding KPIs User Testing 131

The Product Coalition

DECEMBER 1, 2022

Test” vs. “Product” Finally, (and unfortunately) MVP is often interchangeably used as a “v1 release”. RAT stresses the fact that it is a collection of TESTs and not a “product” until we know that it should be a product. RAT doesn’t assume this is a roadmap item that’s been committed.

Product Research 138

Product Research User Testing Testing Roadmap 138

Userpilot

OCTOBER 27, 2022

What is iterative testing? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities.

User Testing 98

User Testing Product Research Feedback Software Testing 98

Userpilot

FEBRUARY 26, 2023

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. Everyone knows the difference between a roadmap and a backlog… right?

Roadmap 98

Roadmap Product Research Research Software User Testing 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Choose the latter.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

Product Innovation Educators

JANUARY 2, 2023

A process for improving product roadmapping using Objectives and Key Results – for product managers. Today we are talking about roadmaps. Some product people love roadmaps, while a lot hate them. Our guest has had good experience creating roadmaps from objectives and key results (OKRs), and he is going to tell us how.

Roadmap 107

Roadmap Weak Development Team Customer Experience User Testing 107

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

User Testing 177

User Testing Product Research Product Marketing Customer Feedback 177

The Product Coalition

AUGUST 15, 2022

that products always require roadmaps. Do you think every company and product needs a roadmap?” I’m sure this was not a question as much as a test of my ability to think critically. “Of Then I thought further; maybe complete scenarios exist where roadmaps aren’t needed. he asked. Of course.”, I answered. Are you sure?

Roadmap 116

Roadmap Customer Experience Weak Development Team User Testing 116

The Product Coalition

SEPTEMBER 4, 2020

How to Develop Product Roadmap? How to conduct Usability Testing? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? Chapter 12/17?—?How Previous : Chapter 11?—?How Next: Chapter 13?—?Writing

Roadmap 120

Roadmap Development User Testing Product Research 120

Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

Roadmap 194

Roadmap Development Feedback Software User Testing 194

Mind the Product

MAY 22, 2017

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback.

Roadmap 157

Roadmap User Testing Data Visualization Customer Communications 157

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 144

User Testing Product Research Data Visualization Customer Feedback 144

The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews. If not, what can we do now to remediate it?

Roadmap 81

Roadmap Feedback Software User Testing Customer Experience 81

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. I will get the market size across all 3 sizing metrics.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

Roadmap 121

Roadmap Customer Experience Product Research Vision 121

Johanna Rothman

JUNE 13, 2022

In Part 1 , I said that customers need a different kind of roadmap than teams do. But, depending on where your product is in the market, your customers might want or need different information. One thing to remember: you might not need a customer-facing roadmap at all if you release often enough. Let's start there.

Roadmap 118

Roadmap Customer Feedback User Testing Customer Experience 118

ProductPlan

JANUARY 21, 2021

That team’s collective work is often represented, at a high level, as features on the product roadmap. The Role Roadmaps Play in Managing Product Design. The roadmap can be a powerful tool in coordinating these efforts, including the product design team members. Avoid the Temptation for a UX Roadmap.

Research Software 98

Research Software Roadmap Product Research Customer Experience 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. Not to mention they dictate what marketing and sales will be able to promote and sell going forward. Laying the groundwork for a roadmap with IMPACT.

Roadmap 64

Roadmap User Testing Customer Feedback Vision 64

The Product Coalition

FEBRUARY 12, 2024

I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. And until now, I never thought to share the view a product leader has on roadmaps — at least publicly. When reviewing a roadmap with the product team, there are six points I always look for.

Technical Review 131

Technical Review User Testing Product Research Customer Feedback 131

Centercode

SEPTEMBER 1, 2020

Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed. The leadership team created a beta testing program to solve that problem.

User Testing 98

User Testing Product Research Testing Customer Feedback 98

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. And if you have some metrics or an observation about the market that’s non-obvious, showing your expertise in the field, is even more valuable.

User Testing 108

User Testing Product Research Testing Startups 108

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MARCH 21, 2022

What is fake door testing? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. Fake doors testing is a technique used to assess market demand for a product before investing in its development. What is fake door testing?

User Testing 98

User Testing Product Research Testing Analytic Tools 98

Gainsight

JUNE 21, 2022

When it comes to creating product roadmaps, product leaders face a plethora of challenges. . Not only can it be difficult to figure out which features to prioritize, but product leaders can also struggle with engineering dependencies, executive demands, and the need to operate with agility in a market that moves faster every day.

Data Visualization 52

Data Visualization Analytic Tools Roadmap Onboarding KPIs 52

Mind the Product

OCTOBER 1, 2019

I recently tweeted about timeline roadmaps saying they had to go. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines. So here’s my FAQ on moving from a timeline roadmap.

Roadmap 101

Roadmap Product Research Technical Review Software Review 101

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Centercode

SEPTEMBER 29, 2020

This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. Benefits for marketing teams.

User Testing 84

User Testing Product Research Testing Customer Experience 84