7 Product Roadmap Tools to Kickstart 2020


Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. What will the roadmap show?

12 Essential Tools For Your SaaS Marketing Automation Software Stack


Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? What is SaaS marketing automation?


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A Rearview Mirror for Your Product Roadmap

bpma ProductHub

For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. One concept I really wish we’d had space for is the idea of providing a rearward view of the roadmap — essentially a summary of what’s been delivered in the recent past — as a way to set context for the forward-looking portion of the roadmap. We talk a lot in the book about explaining the “why” of your roadmap.

Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing

How to Package and Price Embedded Analytics

roadmap to deliver new features, but often wait until the last minute to decide how to price these features. This deceptively simple framework is actually a dynamic tool for organizing thinking and. toward consensus and your product roadmaps toward monetization.

Product Roadmap First Principles

The Product Coalition

It’s Product Roadmap Building Time Again! The end of 2020 is nearing and it’s product roadmap building time again?—?at To make that process as worthwhile as possible, adhering to the following seven product roadmap first principles has proven beneficial in my experience.

The 12 Best Product Feedback Tools To Manage User Feedback


Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users. Here are our top picks on the best 12 product feedback tools for your SaaS company. What Is A Product Feedback Tool.

Communicate Your Vision with an Internal Roadmap

The Product Coalition

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all?

Selection Criteria for Product Management Tools

The Secret PM Handbook

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Roadmapping – how my solution will be shaped over time. Tools for building the solution and managing that process are a dime a dozen. But tools that help me with all those other things?

The Biggest Mistake When Rolling Out a New Roadmapping Tool — and How to Avoid it


One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point. But that’s a lot to ask of a product roadmap. Roadmaps

5 Early Indicators Your Embedded Analytics Will Fail

They invest time and money in a quick- fix tool, such as a bolt-on analytics that. new features to your roadmap now so you. your roadmap now so you don’t have to scramble down the road. nearly impossible to monetize late-to-market capabilities.

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product StrategyWhat are the next steps to achieve success for your SaaS product?

Vision 190

The Biggest Mistake When Rolling Out a New Roadmapping Tool — and How to Avoid it


One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point. But that’s a lot to ask of a product roadmap. Roadmaps

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Goal-oriented roadmaps focus on goals or objectives like acquiring customers, increasing engagement, and removing technical debt. 8 Make your Roadmap Measurable.

8 Best SaaS Onboarding Tools in 2021


Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! So what are the best SaaS Onboarding Tools for 2021, and how do you know which tools to choose? What Are SaaS Onboarding Tools? What Are SaaS Onboarding Tools?

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers. It’s also a communication and motivation tool for you and your team.

4 real-world marketing roadmap examples


Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. A marketing roadmap tells the story of your marketing strategy. As leader of the marketing team here at Roadmunk, I leverage a few iterations of my roadmap to communicate our team’s initiatives across our entire company.

Best product marketing software for SaaS


Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

What You Need To Know About The Product Marketing Manager Role and Responsibilities


The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. You can also link the product roadmap to your objectives.

The Biggest Mistake When Rolling Out a New Roadmapping Tool — and How to Avoid it


One of the product roadmap’s primary goals is to bring a company’s teams and departments together around a shared strategy for product success. The roadmap should serve as an up-to-date reference point. Any team can check in to make sure their work is on track and supporting its strategic plans, and this tool is not an information silo used by only the product manager. But that’s a lot to ask of a product roadmap. Roadmaps

Chapter 12/17?—?How to Develop Product Roadmap?

The Product Coalition

How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? How to Develop Product Roadmap? product-roadmap roadmaps product-management

How to Support a Change Management Process Using Roadmaps


One of the best ways to ensure excellent communication with stakeholders is through leveraging a roadmapping tool. 6 Ways a Roadmap Supports Change Management Process. A roadmap acts as a single source of truth. Roadmaps create transparency. Roadmaps add context.

5 Roadmap Templates for SaaS Businesses


Roadmaps are a unique tool for creating and maintaining stakeholder alignment, resource planning, and budgeting purposes. Roadmaps can help reign in the chaos that might erupt when there are fewer barriers between coders and consumers. 5 Roadmap Templates for SaaS Businesses.

The Top Mobile In-App Feedback Tools of 2021


Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. The post The Top Mobile In-App Feedback Tools of 2021 appeared first on Apptentive.

5 Reasons to Organize Your Roadmap by Themes


The goal of any roadmap, whether it’s a product roadmap, IT roadmap, or marketing roadmap, is to capture and communicate a high level strategy. Product managers have plenty of tools for cataloging the small details behind product development such as the product backlog, project-management apps, and even handwritten to-do lists. But the product roadmap is not where these details should live. In other words, the roadmap’s themes.

TEI 316: Tools CPOs use – with Anup Yanamandra

Product Innovation Educators

Insights on roadmaps, metrics, OKRs, and more for product managers. They use tools to help them with these responsibilities. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. 5:42] How do you use roadmaps?

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales


A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong


Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. Where’s the story behind this roadmap?

5 Hacks for Better Product Roadmap Presentations


As product managers, the product roadmap is at the core of everything we do. The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. When properly shared and evangelized across an organization, a product roadmap can unite, motivate, and align cross-departmental teams to achieve more. And the first step to evangelizing your product roadmap across your organization is getting it out there for all to see.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

I recently tweeted about timeline roadmaps saying they had to go. I tried a couple of searches while I was testing, including one of my favourites: search for “product roadmap” under the Images tab (whether in Google or Ecosia), and you’ll get a bunch of timelines. When I saw the results I thought it was worth saying on Twitter what I’ve said before: the timeline roadmap simply has to go (said Twitter thread caught fire!). Frequently-Asked Product Roadmapping Questions.

Roadmap What Matters Most


Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? In order to roadmap what matters, it means limiting what gets attention and energy. Checking boxes” is about sales and marketing, it’s not about customer delight, satisfaction, and usability. The same truism applies to products and their roadmaps. Roadmaps

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. The path to engaging releases starts with planning your near-term roadmap. When you’re constructing your roadmap, you should already be thinking about how you want to bundle tasks into releases and how those releases are communicated to your users. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release.

Solutions Marketing vs. Product Marketing: One Big Difference


A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. Matching these solutions to the assorted challenges product managers face can be a little tricky, so we’ve done some digging to compile a handy list of product management tools. Data Analysis Tools for Product Management. Strategic Tools for Product Managers.

How To Create Kick-Ass Product Roadmaps (Spoiler Alert: There are 3 types of Roadmaps)

The Product Coalition

3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product. roadmaps design product-management ux startup

The Role Roadmaps Play in Managing Product Design


That team’s collective work is often represented, at a high level, as features on the product roadmap. The Role Roadmaps Play in Managing Product Design. The roadmap can be a powerful tool in coordinating these efforts, including the product design team members.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Product Marketing.

37 Roadmap Tips to Align Stakeholders


There are many ways to build a roadmap and many types of roadmaps you can make. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability. But while each roadmap for a specific audience serves a particular purpose, there are times when we need everyone to gather together and agree on a singular vision for the product. Roadmap Tips to Align Stakeholders Part 1: Start from the Top.