Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

SEPTEMBER 16, 2023

Ever since I took my first step into the dynamic landscape of the startup scene in Israel, proclaimed as the ‘Startup Nation,’ my professional journey has been a continual source of learning over many years. A significant factor contributing to this is the trend of Israeli startups primarily targeting US or European markets.

Startups 114

Startups Technical Review Product Management Product Manager 114

The Product Coalition

FEBRUARY 3, 2022

If there’s one stumbling block that fast-growing start-ups have, it’s not raising capital, or having a solid go-to-market strategy, or scaling the business model. It’s getting the overall strategy into the heads and hearts of front-line employees. In other words, they all had a sound strategy.

Startups 127

Startups Strategy Leadership Messaging 127

Intercom, Inc.

JULY 18, 2022

Our Co-founder and Chief Strategy Officer Des Traynor joins the 20VC podcast for a fascinating conversation with host Harry Stebbings. ” Two of the Biggest Myths in Startups: Being First and Defensibility. ” Two of the Biggest Myths in Startups: Being First and Defensibility. Origins of Intercom.

Enterprise 118

Enterprise Startups Strategy Data Visualization 118

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

Framework 149

Framework Startups User Testing Onboarding KPIs 149

Amplitude

JANUARY 30, 2024

Develop your startup SEO strategy quickly and affordably with 8 SEO tactics. From in-depth market and keyword research to link-building, learn how to drive startup growth.

Startups 111

Startups Strategy Development Marketing 111

The Product Coalition

NOVEMBER 27, 2023

Horizontal SaaS has been around considerably longer than Vertical SaaS, has a larger market, and is more difficult to saturate. A guide to vertical strategy implementation for SaaS startups: Tips included 1. Select the right vertical As previously said, vertical SaaS solutions do not take a “one-size-fits-all” strategy.

Research Software 133

Research Software Feedback Software Reporting Tools User Testing 133

Sachin Rekhi

JULY 16, 2022

Video: Product Strategy, Systems, and Frameworks with Sachin Rekhi. Slides: LinkedIn Learning: Product Strategy, Systems, and Frameworks. We then moved the discussion on to how to come up with a compelling product strategy. We ended our discussion with covering where great startup ideas come from.

Startups 78

Startups Product Strategy Strategy Framework 78

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 118

Startups Feedback Software Onboarding KPIs Customer Experience 118

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market.

Startups 127

Startups Fractional CTO Technical Review Software Review 127

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Lenny Rachitsky

JANUARY 21, 2024

— Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast. Strategies are fundamentally about what you’ll do in response to a challenge.

Strategy 99

Strategy Banking Research Software User Testing 99

Intercom, Inc.

AUGUST 30, 2022

By building a strong business tech stack for your startup – covering everything from incorporation to growing long-lasting customer relationships – you can not only win back time and establish best practices, but create a solid foundation for your business to grow. Ready to take your startup to the next level? Questions to ask.

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

Lenny Rachitsky

MARCH 24, 2024

He is the CEO and founder of CRED, an Indian-based fintech startup valued at over $6 billion. Prior to CRED, he founded three other startups, including Freecharge, which he sold for over $400 million to Snapdeal. He has also been an advisor to India’s most influential organizations.

Startups 111

Startups Customer Feedback Framework Vision 111

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users! There are five growth strategies to choose from before you can begin your free trial marketing campaigns.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 97

Research Software Strategy Customer Experience User Testing 97

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 108

Product Strategy Research Software Strategy User Testing 108

The Product Coalition

FEBRUARY 24, 2023

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

Startups 116

Startups User Testing Feedback Software Customer Feedback 116

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 125

Startups User Testing Feedback Software Product Research 125

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. I launched my career as an electrical engineering intern at a startup, captivated by the creative aspects of innovation. A Product Manager has a certain mindset.

Product Strategy 207

Product Strategy Research Software Strategy Product Management 207

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

Lenny Rachitsky

MARCH 7, 2024

Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok.

Strategy 84

Strategy Product Strategy Advertising User Testing 84

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end.

Startups 78

Startups Marketing Reporting Tools Research Software 78

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. For example.

Feedback Software 130

Feedback Software Analytic Tools Onboarding KPIs B2B 130

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 111

Education Marketing Weak Development Team Advertising 111

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

280 Group

AUGUST 29, 2021

As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in Product Management. The Power of Market Research and Agile Methodologies. Feeling Snackish?

Data Visualization 295

Data Visualization User Testing Agile Product Research 295

The Product Coalition

MARCH 3, 2023

Product leader Austin Yang explains that working at early stage startups is more than just about opportunities for innovation. By Tremis Skeete , for Product Coalition For those who love the idea of diving into a career where you make an impact immediately — joining an early stage startup is a dream come true.

Startups 107

Startups Data Visualization Vision Product Management 107

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130