The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

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ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

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The Product Coalition

SEPTEMBER 28, 2023

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner.

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The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

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The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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The Product Coalition

MAY 11, 2023

I was trying to get a sense of the market interest in a SaaS product I built. It was an early cut of the product but was functional. I… Continue reading on Product Coalition »

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The Product Coalition

JULY 28, 2022

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

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The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum.

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Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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Analytic Tools Feedback Software Data Visualization User Testing 105

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. The post Managing Your Startup Options – Karthik Suresh on The Product Experience appeared first on Mind the Product. Finding product/market fit.

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The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.

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User Testing Product Research Product Marketing Customer Feedback 176

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities?

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The Product Coalition

MAY 25, 2021

The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. So, what does a product test kitchen look like? There are essentially two different types.

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Research Software Feedback Software User Testing Product Research 110

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

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Analytic Tools Research Software Startups Development 129

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Of course, everyone knows to dutifully responds to the question with “user testing” so I look for a few layers of depth on top of that.

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Modus Create

FEBRUARY 20, 2024

Our conversation reminded me of an old startup adage that still rings true: First-time founders worry about the product, second-time founders worry about go-to-market. You don’t need exorbitant sales and marketing spending to test the market. How to go to market without marketing spending?

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Analytic Tools Customer Experience Marketing User Testing 59

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 183

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned.

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The Product Coalition

APRIL 1, 2020

Most of us in the startup community have embraced the principles of Lean product development and MVPs. Despite this, most startups still flatline or fail after their MVP has been released. Startups are complex, so there’s many factors at play. This is precisely why growth curves for most startups are flat forever.

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Startups User Testing Customer Experience Product Research 60

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

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Startups Marketing Customer Experience Customer Feedback 111

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

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User Testing Product Research Product Marketing Customer Feedback 98

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

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Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. The market offers a variety of usability testing tools, each varying in price, features, and research methods. What is QA usability testing?

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The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. It can be used to validate new logos, slogans, marketing collateral, or branding.

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Intercom, Inc.

FEBRUARY 12, 2018

You’ve definitely heard “demand generation” thrown around as a startup buzzword before, but let’s be clear in our definition before we start. Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. The best marketing in the world is irrelevant if nobody sees it.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

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TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. How will you be taking this to market? What are your key Startup Metrics ? eCommerce Does your startup run on a subscription model? Often this ties to marketing support.

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The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). It’s quite a lot of think about, especially for startups that are on limited time with a limited budget. Nearly all startups have to. You have to go out and get them.

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User Testing Startups Customer Experience Reporting Tools 132

Usersnap

JUNE 27, 2023

Are you ready to take your product from concept to triumph through effective beta testing? The journey from idea to success hinges on the crucial stage of beta testing. But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle. Let’s dive in and discover the path to success!

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User Testing Data Visualization Product Research Customer Feedback 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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User Testing Research Software Feedback Software Strategy 78

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?

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