12 Essential Tools For Your SaaS Marketing Automation Software Stack


Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? What is SaaS marketing automation?

11 Product Marketing Tools Every SaaS Company Should Try


The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview.


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Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing

Improve Your Go-to-Market Strategy with JTBD

The Product Coalition

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. Let’s say you’re developing a tool for people in a team to chat with each other about work (think Slack or Microsoft Teams).

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. This deceptively simple framework is actually a dynamic tool for organizing thinking and. number of marketing buying personas).

A Strategy Map

Roman Pichler

Coming up with a set of tools to capture important strategic decisions reminded me of treasure maps: It should guide you to product success, bearing in mind that not all treasure is silver and gold, as Captain Jack Sparrow put it. The map below shows the strategy tools I find helpful to make effective product strategy decisions. The Strategy Map can help you check if you have any strategy blind spots. Tools of the Trade.

Retention Marketing: How to Build a Retention Strategy that Works


You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. My marketing is working.”.

11 Best Growth Marketing Software for SaaS


Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers.

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS


Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.

7 Product Roadmap Tools to Kickstart 2020


Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. The product roadmap tools we’re going to look at are: Wrike. The best product roadmap tools for SaaS.

Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.

8 Best SaaS Onboarding Tools in 2021


Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! So what are the best SaaS Onboarding Tools for 2021, and how do you know which tools to choose? What Are SaaS Onboarding Tools? What Are SaaS Onboarding Tools?

Why Storytelling Skills For Product Management & Product Marketing Are Essential


Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. CONTEXT! CONTEXT!

What You Need To Know About The Product Marketing Manager Role and Responsibilities


The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Three Product Strategy Tools to Use in Your Next PM Interview

PMLesson's Ace the PM Interview

Overview A good product manager must mix a strategic awareness of his/her company and its overall position in the market, together with a strategy of how their own product will compete. These strategy tools will help you find the answers in a logical manner.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Efficient Product Feedback Loop – Best Customer Strategies & Latest Tools

The Basics of Product Management

Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. The following strategies are all equally important.

Leveraging Webinars for Retention Marketing in 2021


In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. What is retention marketing? User retention marketing focuses on existing customers – it aims to help users discover more value in your product.

The Top Mobile In-App Feedback Tools of 2021


Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. The post The Top Mobile In-App Feedback Tools of 2021 appeared first on Apptentive.

Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. In these two posts I’ll cover three tools. This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. These two tools help solve these problems. Persona & Market Segment.

25 Digital Marketing Tools for Digital Agencies in 2019


It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency. Digital marketing tools are a way to gain a competitive edge. We put together a list of 25 tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. This is a marketing platform which offers true automation.

TEI 316: Tools CPOs use – with Anup Yanamandra

Product Innovation Educators

Chief Product Officers (CPOs) have many responsibilities, such as mentoring product managers, defining product strategy, leveraging cross-functional resources, developing products to meet an expected schedule, and more. They use tools to help them with these responsibilities.

TEI 315: Product Design and Development Tools – with Carlos Rodriguez

Product Innovation Educators

How product managers can take an idea to a market-ready product. We started in episode 307 with an introduction to the body of knowledge, explored strategy in episode 309, portfolio management in 311, development process in 313, and now we are discussing Design & Development Tools.

How To Find Product Market Fit

The Product Coalition

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? What is Product-Market Fit?

Database Management Systems in Business: The Technology and Tools

The Product Coalition

Database management systems enable businesses to convey information related to sales transactions, product inventory, marketing activities, and customer profiles. Unorganized data will make business challenging to make accurate conclusions to create a marketing strategy.

How to choose the best video making DIY tool for your business?

The Product Coalition

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. A brief history of videos in marketing Well, videos were not quite as accessible to all the marketers in the 1900’s.

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How To Get Started With User Behaviour Analytics [+The Best Tools]


In this post, we’ll go over how to get started with user behaviour analytics and the different types of data and tools for you to consider implementing! Heap user behaviour analytics tool. Analytics tools will also show you where your users are also getting stuck in the user journey.

UX 52

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. When planning your releases, involve some marketing people to make sure that your releases make sense from a marketing point of view as well. Some of the task management tools, for example JIRA, can generate release notes automatically. Market Your Release.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Product Marketing.

A Career in Product Marketing vs Product Management – What You Need to Know


Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space.

Why I had to turn to No-Code tools

The Product Coalition

Why I had to turn to No-Code tools at scale-up No-Code Tools : Open up access, Automate workflows In the arena of Product Management ????? low-code product-management-tool no-code-development low-code-development product-delivery

The PM’s Toolbox: Product Management Tools and the Problems they Solve


The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. Matching these solutions to the assorted challenges product managers face can be a little tricky, so we’ve done some digging to compile a handy list of product management tools. Data Analysis Tools for Product Management. Strategic Tools for Product Managers.

A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers


Allow us to walk you through the best strategies on the market right now for retaining customers. Customer Retention Strategies (with examples) 1. Retention strategies are used by SaaS companies to maximize repeat business and make revenue more predictable.

What is a “market-driven” Product?


As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. Fortunately, there was enough data available on the student population and the market to be able to determine which combinations were the most significant. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. Product Marketing

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