The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. In the end it is almost always about finding product/market fit. And the less money you need to test an assumption the more bets you can make.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. The 5 seconds test and the first-click test are common qualitative testing techniques to start investigating the issues with your bounce rate.


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Need a Template? Here’s Your User Acceptance Testing Checklist


If you want to run a solid user acceptance test, you need a solid plan — but since you’re reading this, you probably knew that already. We created this user acceptance testing checklist to help you navigate all the moving pieces and get you testing like a pro.

How To Find Product Market Fit

The Product Coalition

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? What is Product-Market Fit?

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Testing Your Strategy

Dear Strategy

Dear Strategy: “Is there a way to test your strategy prior to implementation?”. If you feel the need to test your strategy before you implement it, then you may be thinking about your strategy in the wrong way. And what about user testing?

Educating the Market Starts With a Need

The Product Coalition

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer.

When to Consider Setting Up A/B Testing

Modus Create

I have a confession to make: as a growth-oriented product manager, I tend to gravitate towards A/B testing whenever I can. A/B testing lets us see what customers actually do rather than what they say – which can be a pitfall when using other research methods.

3 Tests for Great Product Messaging

280 Group

Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube VideoIn this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines.

10 Time-Tested Tactics for Mobile Beta Test Planning


If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test. Before you start building your plan, set up 30 to 60 minutes to discuss your beta test goals with team leaders. 4) Use Your Marketing and Product Docs.

How to Package and Price Embedded Analytics

User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. This is why relying on marketing buying personas to drive pricing is a. number of marketing buying personas).

Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not. The test, which is called the Sean Ellis Test (also known as The 40% Test ), is a qualitative survey collected from the customers of the business.

How To Get Started with A/B Testing

The Product Coalition

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. Do you have product-market fit?

Beta Testing vs. User Acceptance Testing: When to use which?


Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. Beta Testing vs. User Acceptance Testing: What’s The Difference? Source: 5 types of User Acceptance Tests.

A comprehensive guide to A/B testing


Through A/B testing, hotel booking site found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience. Why should you A/B test? Through A/B testing, this risk is negated.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

Beta Testing Success in 5 Steps


Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Even as groundswell for Beta Testing as a methodology develops, most people running beta tests still rely on tribal knowledge. Key Beta Testing Takeaways (If You’re Short on Time).

A comprehensive guide to A/B testing


Through A/B testing, hotel booking site found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience. Why should you A/B test? Through A/B testing, this risk is negated.

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Now, it’s time for the test-prototype-test cycle.

Caavo Exceeds 250% Beta Test ROI with Centercode


Its high-end universal remotes had to communicate seamlessly with thousands of products to succeed on the market. But the company’s founders weren’t convinced that their internal testing procedures were providing the coverage they needed.

TEI 296: Better product testing – with Luke Freiler

Product Innovation Educators

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. Luke has spent most of his career improving product testing.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?


Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. But the kind of feedback you get – and what you can ultimately do with it – draw a line between these two test types. There are three primary distinctions: Who’s performing the test?

Testing a Feature-Flagged Change


However, even if your work is safely protected behind a flag, it still needs to be tested before it’s released. In this post, I’ll explore some of the options you have to test a feature-flagged change. We’ll use an example feature and explore our options for testing that feature.

Are you Segmenting Your A/B Test Results?

Mind the Product

It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments. For an A/B test to be successful, it must analyze the results of a certain audience segment, not the audience as a whole.

How to Decrease Beta Testing Costs by 40%


You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Centercode is uniquely built for beta testing. Fix them before your product goes to market.

How to test business ideas


Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas. He discussed how to test business ideas and save your business from the disaster of building a product nobody wants. Testing 101. There are a range of ways to test ideas.

5 Essentials for App Beta Testing


This is what makes app Beta Testing so important. App Beta Testing follows a similar process to validating other products with real customers , but there are a few key differences. Let’s take a closer look into some of the factors that make app Beta Testing unique, and a few key points on how to make sure your tests – and your next app – are wildly successful. Match Your Market’s Technographics. 2) Match Your Market’s Technographics.

Localization testing: why does your app, game, or website need it?

The Product Coalition

And that’s why localization testing exists: to prevent these very situations. The USA no longer dominates the mobile market. China and India are quickly taking the lead in the race for the title of “world’s largest mobile market for tech companies.” What is localization testing?

4 Key Elements of Testing VR


Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. Testing your product in the real world before you launch helps you surface and resolve any issues, collect ideas, and get a head start on iteration. This is all to say that there’s a limit to what you can afford to test in a lab.

Five Quick Phone Tests

Atomic Spin PM

When I started testing websites, I had a list of quick “attacks” that could surface common issues quickly. Now that I’ve been doing more and more testing on mobile devices, I’ve come up with a similar list for them. I’ve found that issues tend to occur more on Android than iOS, mainly due to the large fragmentation of the Android market. It can be easy to keep the app in focus and in the foreground when you want to get on with testing it.

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. It’s because so many software projects fail to deliver expected results , that we d ecided to go with smoke tests. We ran the tests on paying customers. Each product page provided clear descriptions of value-adds but also enabled an easy way to explore two other products being tested (“Other Products You May Like”). We used Woopra as the main analytical tool in our tests.

Three Common Beta Testing Tools That Eat Up Test Managers’ Time


The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time. In particular, it revealed how the Beta Testing tools they use impact bandwidth and overall program effectiveness. Fifty-eight percent of survey respondents use email in test management.

Establishing a Culture of A/B Testing

The Product Coalition

[link] I’m continuing some short videos about A/B Testing and how to improve it at your company. The transcripts for the video are below: How many rounds of testing should a company plan for before they are successful? I never advise companies that they need to plan for a certain number of rounds of testing. One is it’s really important to have a system in place that enables your company to run a high volume of tests. Most times a test has a 10–20% success rate.

Why you should test other people’s sites before your own


So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own. Testing with an initial idea. Let’s say that you have an idea for a new product, website or service, but you’re unsure whether it will work or if there is a market for it. Testing another site as a client.

The Ultimate In-App Marketing Guide for Product Marketers in 2019


In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. In order to achieve product-market fit, we need a model to really understand it. My Product-Market Fit Pyramid consists of five layers. These two bottom layers are the market. Test your MVP with customers. Why Products Fail.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

How to Choose the Right Beta Testing Tools and Features


How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. And while we’re obviously a little biased when it comes to a comprehensive beta testing tool , we’ve mapped out a list of features you can look for when choosing the right tool for you. Yet these time sinks are the norm for many test managers.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product.

How to Test a Folding Smartphone (and Other Emerging Tech)


Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible. Many folks are eager to get their hands on the latest version of the iPhone, Galaxy Note, and other phones that have reached high market saturation. Environments: Testing Where Your Customers Are.