INDUSTRY INSIGHTS YOUR PEERS ARE READING
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Many Faces of Beta Testing. An industry survey revealed over 90 names for pre-release testing. MORE
Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing. MORE
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. MORE
It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. Analyze your test across key segments to see this. MORE
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery. MORE
We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messaging , and test subject lines in our blog newsletter. A small percentage of users visited our marketing pages and read about new launches. MORE
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product. MORE
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. MORE
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery. MORE
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers. MORE
So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own. MORE
Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video MORE
If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test. MORE
Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit. MORE
Increase your online outreach to this market by integrating accessible design principles into your development process and be prepared for bonus benefits. Industry leaders learned that accessibility testing is an innovation driver for solutions to unanticipated problems Click To Tweet. MORE
With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. MORE
Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. MORE
Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible. MORE
This is what makes app Beta Testing so important. App Beta Testing follows a similar process to validating other products with real customers , but there are a few key differences. Match Your Market’s Technographics. 2) Match Your Market’s Technographics. MORE
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing. MORE
We may long talk about all the benefits that messenger marketing brings in, but it is enough to look at the performance figures to understand its true effectiveness. Messenger marketing performance compared to emailing (based on 2019 survey findings). MORE
How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers. MORE
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Testing an app? MORE
When I started testing websites, I had a list of quick “attacks” that could surface common issues quickly. Now that I’ve been doing more and more testing on mobile devices, I’ve come up with a similar list for them. I’ve found that issues tend to occur more on Android than iOS, mainly due to the large fragmentation of the Android market. It can be easy to keep the app in focus and in the foreground when you want to get on with testing it. MORE
Centercode CEO Luke Freiler recently sat down with VP of Marketing at Pragmatic Institute Rebecca Kalogeris to discuss the challenges of modern software development, and how continuous customer testing offers a solution to the quality gap in pre-release agile development. MORE
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time. MORE
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies. MORE
Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing. MORE
[link] I’m continuing some short videos about A/B Testing and how to improve it at your company. The transcripts for the video are below: How many rounds of testing should a company plan for before they are successful? I never advise companies that they need to plan for a certain number of rounds of testing. One is it’s really important to have a system in place that enables your company to run a high volume of tests. Most times a test has a 10–20% success rate. MORE
You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. In the end it is almost always about finding product/market fit. And the less money you need to test an assumption the more bets you can make. MORE
Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product. MORE
Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. The post 4 Key Elements of Testing VR appeared first on Centercode. MORE
And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. MORE
Usability Testing – Something Has Always Seemed Off… Something has never seemed quite right to us about how product usability testing is done. No matter what is being tested, from software to cereal to screwdrivers, there is always a herd of elephants – in the room. MORE
It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments. For an A/B test to be successful, it must analyze the results of a certain audience segment, not the audience as a whole. MORE
[link] This is the last part of my four part series on A/B testing. Should A/B testing be limited to two different versions of an idea? A/B testing doesn’t need to be limited to two ideas at all. The same is true with the core user experience test. MORE
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. MORE
Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing. MORE
Userzoom
JULY 9, 2019
Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.
Centercode
MARCH 20, 2019
If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test.
Centercode
FEBRUARY 20, 2019
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Testing an app?
Userzoom
JULY 9, 2019
Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.
Speaker: John Little, Head of Product Marketing, Centercode
Centercode
MARCH 12, 2019
Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release.
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Centercode
MARCH 5, 2019
This is what makes app Beta Testing so important. App Beta Testing follows a similar process to validating other products with real customers , but there are a few key differences. Match Your Market’s Technographics. 2) Match Your Market’s Technographics.
Centercode
JUNE 4, 2019
Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. The post 4 Key Elements of Testing VR appeared first on Centercode.
Centercode
AUGUST 5, 2019
Centercode CEO Luke Freiler recently sat down with VP of Marketing at Pragmatic Institute Rebecca Kalogeris to discuss the challenges of modern software development, and how continuous customer testing offers a solution to the quality gap in pre-release agile development.
280 Group
JULY 26, 2017
Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video
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2013) demonstrated an unmet need in the market for visually stunning dashboards. sophisticated capabilities, companies can get to market faster and more easily keep. time-to-market is crucial) Faster time to deployment than. models, and test their hypotheses.
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Userzoom
JULY 16, 2019
So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own.
Userpilot
JULY 15, 2019
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.
Centercode
MAY 29, 2019
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery.
Centercode
JANUARY 22, 2019
The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time.
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User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. This is why relying on marketing buying personas to drive pricing is a. number of marketing buying personas).
Atomic Spin PM
JUNE 23, 2019
When I started testing websites, I had a list of quick “attacks” that could surface common issues quickly. Now that I’ve been doing more and more testing on mobile devices, I’ve come up with a similar list for them. I’ve found that issues tend to occur more on Android than iOS, mainly due to the large fragmentation of the Android market. It can be easy to keep the app in focus and in the foreground when you want to get on with testing it.
Centercode
MAY 14, 2019
Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible.
Centercode
FEBRUARY 26, 2019
How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers.
Mind the Product
NOVEMBER 7, 2018
It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments. For an A/B test to be successful, it must analyze the results of a certain audience segment, not the audience as a whole.
Centercode
APRIL 9, 2019
We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Many Faces of Beta Testing. An industry survey revealed over 90 names for pre-release testing.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.
Centercode
MAY 29, 2019
Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery.
The Product Coalition
MARCH 18, 2019
[link] I’m continuing some short videos about A/B Testing and how to improve it at your company. The transcripts for the video are below: How many rounds of testing should a company plan for before they are successful? I never advise companies that they need to plan for a certain number of rounds of testing. One is it’s really important to have a system in place that enables your company to run a high volume of tests. Most times a test has a 10–20% success rate.
The Product Coalition
MAY 29, 2019
[link] This is the last part of my four part series on A/B testing. Should A/B testing be limited to two different versions of an idea? A/B testing doesn’t need to be limited to two ideas at all. The same is true with the core user experience test.
The Product Coalition
MAY 4, 2019
We may long talk about all the benefits that messenger marketing brings in, but it is enough to look at the performance figures to understand its true effectiveness. Messenger marketing performance compared to emailing (based on 2019 survey findings).
Mind the Product
JULY 13, 2017
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.
Amplitude
OCTOBER 25, 2017
Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.
Userzoom
AUGUST 17, 2017
Increase your online outreach to this market by integrating accessible design principles into your development process and be prepared for bonus benefits. Industry leaders learned that accessibility testing is an innovation driver for solutions to unanticipated problems Click To Tweet.
Mind the Product
FEBRUARY 5, 2019
Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.
Inside Intercom
JUNE 19, 2019
And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing.
Inside Intercom
JULY 31, 2019
With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.
Inside Intercom
MAY 7, 2019
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing.
Inside Intercom
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.
The Product Coalition
NOVEMBER 27, 2018
It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. Analyze your test across key segments to see this.
Mind the Product
NOVEMBER 28, 2018
Through quick internal fixes, we were able to increase our delivery rate to 100% and allow the marketing and buying departments to plan our product promotions properly. Speed to market has become a major competitive advantage for product companies.
bpma ProductHub
NOVEMBER 14, 2016
Usability Testing – Something Has Always Seemed Off… Something has never seemed quite right to us about how product usability testing is done. No matter what is being tested, from software to cereal to screwdrivers, there is always a herd of elephants – in the room.
Mind the Product
NOVEMBER 7, 2017
Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product.
Mixpanel
AUGUST 12, 2019
We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messaging , and test subject lines in our blog newsletter. A small percentage of users visited our marketing pages and read about new launches.
Mind the Product
OCTOBER 27, 2016
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.
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