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Targeted Email Marketing: Benefits, Methods, and Examples

Userpilot

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

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Using Beta Tests to Gather Marketing Data

Centercode

Most people think beta tests serve one very specific purpose — ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product.

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Tips for Becoming a Head of Product

Roman Pichler

Creating and validating a product strategy including market and user research. Validating solution ideas : Using, for example, product demos , usability tests, and A/B tests. It means that you don’t have to worry about getting up to speed with new markets, competitors, and products.

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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. Before releasing the microcopy to the world, test it, just like other aspects of the product. For example, run A/B and usability tests. Make it an instruction manual, not a poem. They will churn.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process. Save your seat today!

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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This can be helpful to tackle a more complex challenge like researching and testing different machine learning frameworks.