280 Group

OCTOBER 4, 2023

For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. I’m now the Chief Product and Marketing Officer at Signicat where we offer products that cover the entire digital identity lifecycle and I love it.

Marketing 317

Marketing Product Marketing Product Management Product Manager 317

280 Group

MARCH 28, 2023

That was until my eyes were opened a couple weeks back when I did a three-day, in-person “Optimal Product Management” training with 280 Group. For context: I am a content marketer. As I sat down and took it all in, it became clear this would be more than just a lecture type of training.

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. The customer outcome focus makes it easier for each of these disciplines to be more effective.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Userpilot

MARCH 17, 2022

End-user training bridges the gap between mere signups and actual usage of SaaS products. End-user training is all about educating customers on what software offers and how they can maximize their usage. In-app guidance is one of the best ways to train customers, but you should have a strategy before you start.

Analytic Tools 105

Analytic Tools Feedback Software User Testing Customer Experience 105

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. For online training programs, data plays a critical role from beginning to end. Let’s start with the business success metrics for workforce training.

Reporting Tools 52

Reporting Tools Data Visualization Onboarding KPIs User Testing 52

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

Mixpanel

MAY 12, 2023

But as we worked with more clients and tackled increasingly complex challenges, we realized that traditional training resources available were inadequate. One of the key decisions we made in developing our training program was choosing Mixpanel as our primary focus. At Mammoth Growth, we decided to change that. Why Mixpanel?

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Userpilot

SEPTEMBER 2, 2022

The top ten instructional design tools on the market. TLDR; Instructional design software helps you create custom eLearning courses and training material. Instructional design software should be used to educate people on a general topic – like corporate training, product training, or academics. Let’s go!

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Mind the Product

JANUARY 15, 2020

Tactics to train your HiPPO. Ozlem begins by telling a story about her time at a market-leading Fortune 500 company when she knew their products needed updating to provide more value for their customers. Tactics to Train Your HiPPO. The post How to Train Your Hippo By Ozlem Yuce appeared first on Mind the Product.

Data Visualization 118

Data Visualization Analytic Tools Customer Experience Agile 118

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them. Training Challenges.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

280 Group

MARCH 22, 2022

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. The team helped launch products to the market and I thought it was fascinating. How did you get into product management?

Product Management 296

Product Management Product Manager Marketing Feedback Software 296

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 115

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 115

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

JULY 5, 2022

Keep reading to see the best training we recommend for all of the above. Below are some of the best online training for a range of SaaS skills. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Best Free Online SaaS Training/Courses. Google Digital Garage.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Copywriting?— ?Executing

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. The post Learning Product Management Skills vs. Training: Big Difference!

Product Management 100

Product Management Product Manager Certifications B2B 100

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Product Management University

FEBRUARY 14, 2017

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials. Laminate and distribute during training for a quick positioning reference card.

Positioning 100

Positioning Differentiation Document Reference 100

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting. Here’s the thing.

Product Management 100

Product Management Product Manager Product Research Management 100

Agile Velocity

FEBRUARY 12, 2020

It’s actually rooted in the need to achieve important business outcomes like increased speed, customer satisfaction, market responsiveness, etc. In this article, I have identified 6 signs that indicate your Agile teams and leaders need additional training to effectively identify and achieve your organization’s desired outcomes via Agile. .

Agile 68

Agile Feedback Software Product Research User Testing 68

Product Management University

JUNE 22, 2020

But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. The training content is available wherever and whenever you need it. Learning and training become part of your everyday job. It’s highly doubtful.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130