The Difference: UX vs UI

The Product Coalition

You’ll find yourself working closely with UX and UI designers throughout your career as a Product Manager. The last thing you want to do when talking to a designer, is to use UX and UI interchangeably. You may also be interested in: Why UX Is Essential for PMs What Is UX?

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UX lessons from our complicated relationship with Influencer Marketing

Userzoom

Influencer marketing is ubiquitous for any online service in the 21st century and the presence of internet celebrities has become part of everyday life. . I’m going to explain why this is a mistake and how, from a user research and UX point of view, influencers are actually a good thing (or at least a necessary evil) for the development of your product or service. Thankfully, there hasn’t been a lot of uptake for Instagram, but Twitter is being more aggressive in marketing this.

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How UX studio Conducted a Website UX Review for IncQueryLabs.com

StudioTeam

UX studio has conducted an expert review for the IT company IncQueryLabs to discover why their website did not perfo rm well. . The main goal of the UX expert review was to discover what causes poor conversion rates as well as what makes visitors leave the website. . UX Review Planning.

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Utilizing UX and SEO for Better Marketing Results

Userzoom

How to employ UX and SEO for better marketing results. The concept of encouraging customers to buy a product or service remains the same from the days before the internet, but marketing today now relies heavily on digital platforms. Advertisers and marketers have had to adjust to a whole new world of acronyms and procedures. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO. It is a core part of good UX.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Or is it a strategic role that is grounded in market facts? Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Three things keep company leaders awake at night: 1) Can we sell more of what we built?

Building better e-commerce UX with 8 proven SEO practices

TryMyUI

E-commerce UX and marketing have more and more in common these days as UXers are beginning to incorporate marketing principles into their designs. The post Building better e-commerce UX with 8 proven SEO practices appeared first on TryMyUI Blog. Musings Practicing UX Research Usability Gallery UX Industry Copy CX Design E-commerce UX Marketing SEO

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AI UX: 7 Principles of Designing Good AI Products

UX Studio

In this article, I will go through the seven basic AI UX principles products should follow. Here follow my seven principles of AI UX. Thus reads the first principle of AI UX. We see our job as a UX team as helping people understand how machines work so they can use them better. These recommendation engines were the first AI UX many people encountered, many years ago. Self-driving cars provide another good example of AI UX. The seven principles of AI UX.

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UX Writing Best Practices for Product Adoption & Onboarding

Userpilot

I recently wrote about some of the most common UX writing mistakes that I see SaaS companies make. This time, I wanted to share some UX writing best practices. Now, there are quite a lot of UX writing best practices that I could share with you, but I know you probably don’t have the time to read a whole book on the subject. Use these UX writing best practices with your product and you’ll improve onboarding, and adoption will skyrocket. Bad UX writing does the opposite.

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All You Need To Know About UX Team Structure

UX Studio

Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? What three main disciplines form UX? If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields. UX Research. Well, we have said this before and will say it again: UX is a team sport.

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Top UX Agencies To Choose From In 2019

StudioTeam

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. It will introduce the top UX agencies here and shamelessly put our team on the list as well. Let’s jump right in and look at the top UX agencies list. The Top UX Agencies. UX studio.

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Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

Product Manager’s Guide To UX Research

StudioTeam

Want to do UX research for a product without enough time or knowledge? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. This article will provide a guideline to do UX research the right way. It will also break down some basic concepts related to UX research. . What is UX research? Most simply: UX research gets feedback from target audience/users about a product. UX survey.

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Four top challenges UX teams face in 2020 and how to solve them

Userzoom

What are the top challenges that UX professionals will face in 2020 and what can we do to solve them? Over the last couple of years we’ve surveyed hundreds of people from some of the biggest companies in the world to discover the current UX landscape in enterprise organizations. The results, as featured in our 2019 State of UX in the Enterprise survey , are a revealing array of common challenges and trends.

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The UX of Data

Amplitude

To illustrate this strategy, let’s visit Wayne from Marketing and see how he’s using data in his work. Wayne from Marketing thinks…. Download the UX of Data worksheet. Download the UX of Data worksheet. Generating data is easy. Ensuring it is reliable and widely accessible is hard. Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success.

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The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. In order to achieve product-market fit, we need a model to really understand it. My Product-Market Fit Pyramid consists of five layers. These two bottom layers are the market. Why Products Fail.

UX Challenges in the Age of Personalized Experience

UX Studio

For everyone from product managers and owners to UX designers, UX researchers and marketers, creating personalized experience for users who interact with their products and services now poses one of the greatest challenges. This high-level goal will likely align with your general marketing or even your overall business goals. What does personalization mean for UX? Read more about modular design in this article by one of my colleagues from UX studio.

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Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. We knew only that something didn’t work quite right with the onboarding UX. He gave me instant feedback after each session to improve my UX research skills. The post Churn Rate: Solutions With UX Design?

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Find The Best UX Course Online: Our Top 9 List

StudioTeam

Almost none of the UX professionals I know started their careers as UX experts-to-be, including most of my friends here at UX studio. We aim to help you find the best UX course online to start off or improve your knowledge as a UX-er. What made us psychologists, sociologists, teachers, lawyers and representatives of so many other professions all so fond of the world of UX? I have collected some online courses on UX from my favorite websites.

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The UX of UserZoom: Part one – How we set up our research process

Userzoom

Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself! To show how UserZoom delivers valuable UX insights at any stage of the product development lifecycle. We’ve been working closely with sales and marketing to evangelize our research and create case studies and demos. Selling UX Internally The UX of UserZoom User Experience Research

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Retention Marketing: How to Build a Retention Strategy that Works

Userpilot

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. My marketing is working.”. What is Retention Marketing? Retention Marketing after the First Month. What is Retention Marketing?

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product. Naimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London.

The role of UX research now and beyond the COVID-19 pandemic

Userzoom

Some organisations have had revenues decimated, traffic come to a halt, markets practically vanish, supply chains cut off, conversion rates fluctuate like never before, and of course mass furloughing. I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. How to transition to remote UX research.

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How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? Or how would UI/UX contribute to business growth? . Why And When Should You Update UI/UX? The UI/UX design of software and applications helps improve customer experience and satisfaction. We decided to create a brand new UI/UX design. Defining Success Metrics For UI/UX. Maximizing Business Value With UI/UX Design .

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The Most Common UX Writing Mistakes (And How To Avoid Them)

Userpilot

Recently, more and more SaaS companies have started to see the value in great UX writing. We’re going to look at some of the biggest UX writing mistakes you can make. Good UX writing can drastically improve user adoption, feature activation, and increase retention. I’ve analyzed a lot of in-app copy and drawn up this list of the most common UX writing mistakes. Let’s get started… UX writing mistake #1: Sounding like a robot.

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5 UX Best Practices For Successful Self-tracking Apps

UX Studio

But how to make a successful self-tracking app with good UX? UX best practices in self-tracking apps. 5 UX best practices in self-tracking apps. Several startups and big companies such as Nike and FitBit occupy the market of self-tracking and healthcare apps. We at UX studio use these methods to design a smooth user journey. Let’s see some UX best practices for data visualization in your self-tracking app dashboards. Who are we?

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[CASE STUDY] Aha! Moment Before Signup as a Marketing Tool

Userpilot

Moment is used as a marketing tool! Moment into an actual marketing tool, and in doing so have managed to drastically improve signups and conversions. Moment Before Signup as a Marketing Tool appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Case Studies Product Experience aha moment before the signup marketing tool UX inspiration

The Lean UX Process

Product Bookshelf

Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf. Lean UX Principles. Lean UX is the way you do design in an Agile process. Lean UX teams work “collaboratively, iteratively, and in parallel, with few handoffs, minimal deliverables, and a focus on working software and market feedback.” The beginning of a Lean UX project is a hypothesis statement which clarifies vision and goals for the team and company leadership.

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How To Humanise Your Web Checkout Process – A UX Guide

UX Studio

Here’s our detailed UX guide. . These UX research methods can help you with this, and these tips can help you better react to user frustration during the whole process. Here at UX studio , we hold sessions with our clients about metrics. This can make for a good start, but cultural differences in user behavior in different markets can also occur. The post How To Humanise Your Web Checkout Process – A UX Guide appeared first on UX Studio.

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Transitioning from Market Stall to App Store

Mind the Product

In the talk, I went on to explain how we addressed internal users needs – and the downstream impact it had on the the overall end UX. Even with all of the internal and external UX improvements – M&S still struggled with prioritising Mobile as a lucrative channel. The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. London ProductTank UX Video Culture ecommerce internal users legacy product Mobile user research

UX Storyboard Creation: A Complete Guide For Beginners

UX Studio

UX storyboard creation seems like a slightly overlooked design technique. As a true fan of the technique, I want to walk you through all the whys and hows of UX storyboard creation in this complete guide. How can they help product managers and UX designers? The UX storyboard can help visually predict and explore the user experience with a product. A UX storyboard can also help understand users current motivations and experiences connected to a certain problem.

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UX Research Training: Kick-start UX Research In Your Product Team

UX Studio

Attending UX Research Training enables your product team to. start in-house UX research and get to know how to take advantage of the insights to create a better product. Know what direction to take your product based on UX Research and not just educated guesses. A 3-day UX research training to learn how to get the right answers to your problem. What UX Research Methods to use in different phases of product design and development? UX Research Training schedule.

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? At UX studio , we strongly believe that research provides the answer! It is not just about market research vs user research anymore. How big of a potential market has it got? What competing products have already entered the market? UX Research

UX For Everything: Marketing For What?

I Wonder The Value

There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. Going back to marketing thing, we see a lot of promotions in any places. You may choose a different marketing concept. But if we consider marketing as everything which people can sense, we can also consider what is the priority. link] UX For Everything: Marketing For What?

UX Confessions – Does A UX Personality Type Exist?

UX Studio

As a UX researcher, I am constantly looking for patterns. Can we define a UX personality type? At UX studio, Luca Morovián and Rui Ramalhete work as designers and Ági Kiss as a researcher in UX. They agreed to share some bits of their stories to help answer the question: does an ideal UX personality type exist? I wondered how and why did these three decide to jump into UX? During an interview, they asked me whether I knew anything about UX research.

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“Everyone has a part to play” Interview with Naomi Williams, UX Researcher at William Hill

Userzoom

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. ” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. How did you end up in your current UX role at William Hill?

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Online UX Research Training – Starting Soon

UX Studio

UX Research is one of the most essential part of this process. Our online UX Research course will enable you to take the first steps to start in-house UX research and get to know how to take advantage of the insights to create a better product. The goal of the Online UX Research Training is to provide a mindset and practice the know-how of the most essential UX research methods. Learn the basics of UX Research. measuring the impact of UX design changes.

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A UX introduction to instructional design

Userzoom

Whereas UX designers might work on highly varied types of products — like ecommerce, marketing, healthcare or countless others — instructional designers specifically create education and training materials for things like software, websites, videos, intelligent tutoring systems, games and other instruction-based technology. UX and ID have a lot in common though. There’s even a term for the combination of UX and ID: Learning Experience Design.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. A UX professional needs time to understand the product and the market, but you don’t have any. Explain UX process and challenges (aka Things Designers Find Self-evident). Lean UX book.

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. The post What Happens When you do User Discovery After Market Traction appeared first on Mind the Product.