Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Product Vision Board is Not Testable.

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SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy

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Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken. Defining and documenting a product vision will help you and the people around you understand how to move closer to the product and company vision.

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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Inspiring Teams with Product Vision

Mind the Product

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. Vision comprises your Values, Purpose and Envisioned Future. In short, they are inspired and guided by your vision.

What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. Yet if you ask a Product Manager to explain the concept of ‘product vision’, it will often result in a blank stare. If you look at any product manager vacancy it is almost guaranteed the word vision is in there somewhere. A strong product vision applies focus.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision. For Marketing & Sales.

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. The Product Marketing Manager is responsible for successfully getting the product off the shelf. Is the market expert. Conducts customer and market research.

Why product managers absolutely need to socialize product vision

Innovatemap

Whether you’ve been handed a new product vision to execute or you have an idea of your own, it’s also your job to socialize your product vision and gain buy-in from internal stakeholders. Most product visions are socialized through a product roadmap deck.

Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. Besides, it will be nice if you add a list of key product attributes to your vision (functional and non-functional features of the product). The very first step I took was stating the vision.

Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document. Three Things Product Vision and Strategy Should Provide.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action. Not just any vision will do. You need a product vision that is meaningful and motivating. Why do product leaders need a meaningful, motivating product vision?

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals. And refinement requires tough decisions that balance different stakeholder perspectives of value with how value changes over time based on evolving market conditions and customer need.

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Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The post Answering the “Product Vision” Questions With Something…Visionary appeared first on Proficientz.

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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Blog Market & Customer Insights Product Development & Delivery Strategy & Product Planning

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. Creating Your Product Vision : Two Parts Customer, One Part Product. The post Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products appeared first on Proficientz.

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How to Pitch Your Product Vision in Product Management Interviews

PMLesson's Ace the PM Interview

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Market sizing 4. Product vision statement 5. That gives a potential user count of 72,000 households, which is pretty good for just one market. Product Vision 4.

In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. It was easy to try things in the market and keep iterating to see what works. The vision wasn’t influenced by optics and what the world would think – in testing early and aggressively, Singapore had the highest number of cases outside China at the beginning of the year.

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product. The importance of maintaining a product vision. It’s important not to confuse product vision with product strategy. Sticking to a product vision means saying “no”.

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing? Think of solutions marketing as the more encompassing, higher-impact version of product marketing.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. Positioning it as a Q&A for readability (and to mix things up a bit) Mission, vision, strategy?—?I’ve Its centered in the here and now Product vision is all about the future you want to build?—?Usually

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. Successful products begin life with a spark of inspiration and a vision. According to research done by my firm, Sequent Learning Networks , almost all leaders expect product managers to create a future vision for their product; a vision of what they want to see for their product’s business as some point in the future.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. Johnathan Lucky, scrum master at Perform Group, discusses how to: •Gather requirements and define market problems. •Translate the needs of the market into actionable requirements for agile teams.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision. Very few great product vision examples exist. Thankfully for us, my guest knows how to create product vision and has done so many times. 2:03] What is product vision and why is it important?

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. Product Marketing managers' main responsibility is to communicate the product’s value to the market.

Intercom on Product: Meet your marketer

Inside Intercom

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed.

Market Problem Framing Example

Tyner Blain

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. As Steven Haines first told me, “strategy first, roadmap second.”

How to Focus on the Product Ideas That Matter

Mind the Product

A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. Product Development Process customer value Metrics Product Roadmap Product VisionThere is no monopoly on good product ideas. They can come from many places. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from [.]. Read More.

A Strategy Map

Roman Pichler

To put it differently, if you don’t know the business and portfolio strategy, or if these plans don’t exist, then it will be hard for you to get the product strategy right and choose, for example, the right market and target group. Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above. Maps are the Foundations on which Adventures are Built.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

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Why Product People Should Care About Business Strategy

Roman Pichler

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. Statements like we want to grow , increase our profit margin , or gain more market share are not business strategies. Achieving growth is a business imperative; increasing margins and market share are goals that might be part of a business strategy.

Product Managers, Make your CEO provide a clear vision

Bain Public

But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. Without it you can't be vision-driven. By forcing your CEO to articulate a vision statement you can shift from a tactical, execution role to a highly strategic, product delivery role. You assumed there was a vision.

Technical Debt and Product Success

Roman Pichler

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing. Why Technical Debt Matters for Product People.

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