How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. A strong product vision applies focus.

Inspiring Teams with Product Vision

Mind the Product

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Vision comprises your Values, Purpose and Envisioned Future. In short, they are inspired and guided by your vision.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. Creating Your Product Vision.

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

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Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

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Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document. Three Things Product Vision and Strategy Should Provide.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The post Answering the “Product Vision” Questions With Something…Visionary appeared first on Proficientz.

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The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Blog Market & Customer Insights Product Development & Delivery Strategy & Product Planning

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The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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A Strategy Map

Roman Pichler

To put it differently, if you don’t know the business and portfolio strategy, or if these plans don’t exist, then it will be hard for you to get the product strategy right and choose, for example, the right market and target group. Maps are the Foundations on which Adventures are Built.

Market Problem Framing Example

Tyner Blain

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. And Moore’s work builds on ideas from several others (“turtles all the way down”), including Levitt’s Marketing Myopia. As Steven Haines first told me, “strategy first, roadmap second.”

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Technical Debt and Product Success

Roman Pichler

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.

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Why Product People Should Care About Business Strategy

Roman Pichler

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. What is the company’s vision?

5 tips for bringing your product to market faster

Mixpanel

To deliver a superior user experience under such high stakes, we had to balance time to market with product completeness. This led us to ask ourselves: how do we build faster to meet the needs of our customers while beating our competitors to market?

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

Establishing an Effective Product Strategy Process

Roman Pichler

It includes the product’s value proposition, market, stand-out features, and business goals. The world doesn’t stand still; markets and technologies change; new competitors emerge. Look for new market trends. Are there new market entrants?

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Start your marketing with why: Getting your story right

Inside Intercom

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it. It’s easier than ever to build a product, which means the market landscape is increasingly competitive. The problem was marketing.

Builder beware: marketing tension in product-first companies

Inside Intercom

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. pithy statement: “Marketing is what you do when your product or service sucks.”

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. Johnathan Lucky, scrum master at Perform Group, discusses how to: •Gather requirements and define market problems. •Translate the needs of the market into actionable requirements for agile teams.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Product marketing managers focus on today.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Now, let’s use those to delineate the roles of product marketing and product management at a generalized level. Product marketing managers focus on today.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. These might include revenue, cost, profit, market share, engagement, net promoter score, and cancellation rate, for instance. Another way to stimulate growth is to take your product to a new market or market segment.

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career.

Builder beware: marketing tension in product-first companies

Inside Intercom

Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware. This led to an era of marketing-driven companies. pithy statement: “Marketing is what you do when your product or service sucks.”

Writing market and product stories

Under10 Playbook

Market Stories and Product stories. Lately I’ve been working with teams to define two types of stories: market stories and product stories. One is from the context of the market and the other from the context of the product. ” That’s a market story.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

From uniform to behaviour to the school vision, everyone working at a school needs to be able to give a consistent message to the students. Rather than having to use a single, centralised provider, each Head Teacher could use whichever system they wanted – which opened up the market for smaller players such as Naimish and his team. The post Naimish Gohil – Adapting Your Product for a Changing Market appeared first on Mind the Product.

Developing team member skills

Lead on Purpose

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing. The next step is to … Continue reading → Product Management Team Building decisions development influence Innovation Knowledge market market expert skills

Top-down prioritizing: markets and portfolios

Under10 Playbook

Product marketing or market owners should focus on a market full of customers, and generate a prioritized list of what is needed by their markets; portfolio owners should direct those market stories to the appropriate product. Allocate investment by market.

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Does your Marketing team know what is happening in the Contact Centre? What is the company’s mission statement or vision? Have you ever worked in an environment where one part of the business didn’t talk to the other? Are your Product and Engineering teams pushing (or pulling!)

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How to Avoid Being Blindsided by your Competition by Jeetu Patel

Mind the Product

Your customers are your greatest advocates, and they will market your product for you if you build something they love. Obsess about Product/Market fit. Jeetu thinks of products in three phases: Finding product/market fit.

How to Increase Your App’s Success with Strategic Marketing Tactics

The Product Coalition

Most companies understand the value of integrating a strategic marketing plan into their app development process and see it as one of mobile app success factors. It is essential to create a planned marketing strategy in order to ensure app success.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.

Why Product Market Fit Isn't Enough

Brian Balfour

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.