Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 130

Enterprise Research Software Feedback Software Strategy 130

280 Group

DECEMBER 20, 2023

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. It’s a positive aspect of professional growth.

Product Strategy 207

Product Strategy Research Software Product Management Product Manager 207

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 245

Product Research Product Management Product Manager Customer Experience 245

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

UX Studio: Product Management

OCTOBER 9, 2021

Two of the interviews were over Google Meet, and two were in person. User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 114

Product Strategy Strategy User Testing Weak Development Team 114

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

280 Group

SEPTEMBER 10, 2018

To gain enthusiasm from sales for these sessions, keep the focus positive. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

B2B 185

B2B Product Research Marketing Feedback Loop 185

Product Management University

OCTOBER 28, 2019

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. And that market knowledge is the key to leading from a position of strength. We trust them. The diagnosis is simple. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

SEPTEMBER 27, 2022

As a freshman NCAA swimmer, I was excited and terrified for the first team meeting. The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Bad product strategies = losing in the market.

Weak Development Team 137

Weak Development Team Product Strategy Strategy Vision 137

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 209

Technical Review Product Strategy Strategy Workshop 209

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 79

Strategy Weak Development Team User Testing Customer Experience 79

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Gainsight

MAY 31, 2023

Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. These awards are also a testament to the company’s focus on innovation, staying ahead of the curve, and continuously improving its offerings to meet evolving market demands.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Our guest is Dr. Today, we focus on strategy. 2:28] What is strategy? 19:33] What is innovation strategy? Innovation strategy is embedded in overall business strategy.

Strategy 121

Strategy Product Management Product Manager Framework 121

Roman Pichler

NOVEMBER 6, 2023

They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows. 2 ] It does not derive from a position on the org chart. Instead, it must be earned.

Leadership 267

Leadership Customer Feedback Construction User Testing 267

Intercom, Inc.

FEBRUARY 4, 2019

People will worry that they might need to rebuild their position within the team or lose the rapport they had with the previous manager. It’s also a good opportunity to use these metrics as a tool to align the team behind higher level strategy of the company or the group they operate in. Find out how they trust each other.

Data Visualization 159

Data Visualization Feedback Software Reporting Tools Customer Feedback 159

280 Group

DECEMBER 13, 2023

Join us on a merry journey through “The 12 Days of Product,” a delightful adaptation of the classic holiday jingle that will resonate with product managers far and wide. In a world where user stories meet yuletide glory and product demos dance with holiday glee, we present a festive ode to the unsung heroes of the business world.

Software Review 334

Software Review Development Team Review Systems Review Product Management 334

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

AUGUST 23, 2023

Goal-setting frameworks : Goal-driven customer interactions are essential in a CX strategy, linking experiences directly to desired outcomes. By setting goals for CX, brands can monitor their performance and assess if their offerings meet expectations. How to create a successful customer experience strategy?

Customer Experience 96

Customer Experience User Testing Customer Feedback Feedback Software 96

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Why do customers churn? Customer segmentation on Userpilot.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. Ensure alignment before key operational and planning meetings. Co-Create Strategy.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59