Product Innovation Educators

OCTOBER 12, 2020

Several specific tactics that extend from idea through product launch, and . The book is The Influential Product Manager and it was written by our guest, Ken Sandy. Ken has over 20 years of experience in technology product management. Value both qualitative and quantitative research. Innovation Quote. “We

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Product Innovation Educators

MAY 18, 2020

Summary of some concepts discussed for product managers. [1:38] 1:38] Summit Lessons Learned Meeting. Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Customer research. Product leadership. Communication. And more.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.

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Weak Development Team Product Research Research Software Feedback Software 250

Intercom, Inc.

SEPTEMBER 2, 2021

Ali Biggs: Our PMM team mission at Intercom is to bring to life the voice of the market internally and the product externally, so new and existing customers can discover, adopt and get value from Intercom. Liam: As a product-first company, new product launches are a core part of Intercom’s DNA. Jasmine: Yeah.

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Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

OCTOBER 4, 2019

But the world of product management often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc.

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Intercom, Inc.

APRIL 9, 2018

The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. In today’s market, there is no such thing as a software company that doesn’t have any competitors.

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

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The Product Coalition

FEBRUARY 24, 2021

instead, carefully chosen tools and processes help PMs and their teams gain efficiency. Designed to streamline product development workflows, third-party APIs and SDKs make up one popular and powerful category of such tools. But no one can achieve such compressed time cycles just by working harder?—?instead,

Research Software 121

Research Software Feedback Software Technical Review Software Review 121

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

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The Product Guy

APRIL 21, 2019

There is one key tool used by successful customer-centric businesses that most product managers disregard. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

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Data Visualization User Testing Customer Experience Product Research 378

Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. What comes next is equally as important.

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Feedback Software Research Software User Testing Customer Experience 147

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

AUGUST 2, 2022

If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. You can also use your survey automation tools to push upgrades for free users. Let’s jump right in!

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Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. Product development strategies can be proactive or reactive. What are the stages of the product development process?

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Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.

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Mind the Product

JUNE 25, 2018

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. Lesson 4: Product Intuition.

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Product launches Product Research Research Software Feedback Software 115

Userpilot

NOVEMBER 28, 2023

GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Leads who meet some criteria that make them more likely to become customers. Customer acquisition cost.

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Analytic Tools Research Software Feedback Software Data Visualization 105

Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. We use Intercom as our messaging platform (no surprise there ??)

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Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

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Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs. Analyze your competitors.

Research Software 98

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Mind the Product

APRIL 19, 2018

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. What is a Gate System? Why use a Gate System?

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Research Software Systems Review Weak Development Team Development 93

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s where I figured out the number one rule of product positioning.

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Positioning Research Software Healthcare Demo 147

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 12, 2024

They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time. That said, let’s look at what product design means, and explore each step of the process more deeply so you can streamline your workflow. Research your target market.

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Mind the Product

SEPTEMBER 20, 2017

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. A designer’s ability to make meaning, frame a problem, and explore potential solutions are key. This isn’t just about pivoting.

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Agile Research Software Feedback Software Product Research 196

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. What customer needs have they failed to meet?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

SEPTEMBER 2, 2022

Revolutionary redesign involves a complete remake of your product at once while evolutionary redesign focuses on one feature or functionality at a time. Product redesign begins by defining business objectives, conducting user research, and analyzing product usage to identify areas for improvement, propose solutions and give the process focus.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. What challenges does Launch Management solve?

Reporting Tools 98

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Userpilot

APRIL 8, 2021

Especially if your SaaS company originated as (or still is!) Sometimes accruing UX debt is the only way to go: when time-to-market is of the essence, you have to launch quickly with limited resources to stay competitive: “We are not here to craft the perfect UX, but survive in the SaaS space first.”. Let’s dive in! In a hurry?

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Good Product Manager

DECEMBER 16, 2018

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess.

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Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Are you ready to dive in?

Feedback Software 98

Feedback Software Product Research Research Software User Testing 98

The Product HQ

JUNE 1, 2024

In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. What does a Software Product Manager do?

Reporting Tools 98

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Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

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Userpilot

NOVEMBER 19, 2022

During the prelaunch stage, their task is to carry out market and customer research. This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking.

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