Positioning (and naming) in tiers

Under10 Playbook

We were really getting into it when the VP of Marketing interrupted the process to say, “We need to use the word ‘power’ in our messaging. In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category.

Naming 130

Is In-App Messaging Unethical?


You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? The post Is In-App Messaging Unethical? Guess what?

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users


Instead of responding to the user’s request for information in the unfailingly polite Alexa fashion, these replacements put their own spin on answers to questions like “how do I make a grilled cheese sandwich?” ( “It’ s name is the recipe! ” ).

In-App Messaging and In-App Marketing using ReachOut


Luckily Revulytics can make this easy for you with its ReachOut in-app messaging technology. What is In-App Messaging / In-App Marketing? In short, in-app messaging is a great way to interact with your users and share important information while they are engaged with your product.

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management


Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. Leverage in-app messaging to protect users.

Customer engagement guide: the what, why and how of effective messages

Inside Intercom

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message.

For clues to messaging’s future, look no further than its past

Inside Intercom

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously. Chat and messaging are things people like so they try out various tools and settle on one they like.”.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message. The activation message.

Microsoft AppInsights or Revulytics Usage Intelligence?


The solution has a name: software usage analytics. Delivering in-app messages to reach users and educate them with timely, relevant information. In-application Messaging. Automate delivery and message display, or control delivery manually.

Personalization with Anonymous Data (Not an Oxymoron)


“Dear , in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Moving forward based on the features new prospects used, personalized messages provided content highlighting the benefits of the functionality.

What Trader Joe’s Can Teach You About Customer-Centric Product Development


example from Trader Joe’s – consistently named one of the most customer-centric companies – reminds us of just how crucial talking with our customers is to delivering products the way they actually want them – not just how we think they will want them.

Understanding your customers in real time with live chat

Inside Intercom

Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches of old. Our job on the Sales Team is to establish meaningful sales relationships, and in an era where nearly every business is an internet business, building those relationships is all about messaging on live chat tools. That’s a reflection of communication habits, with everyone messaging all day long. A company name or job title?

Live chat for business: everything you wanted to know about live chat but were afraid to ask

Inside Intercom

And today, there’s one channel where more potential customers are than any place else: messaging and live chat. And because we talk to people via messaging all day, we’ve now come to expect to be able to talk to businesses that way too. Use real names and faces.

Need for speed: how to address leads faster with live chat

Inside Intercom

Our most successful customers use our bot, Operator, to automate the collection of contact information (email, company name and company size), while allowing their SDRs to build valuable relationships with prospects. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything.

Demo 78

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. So instead of seeing the option to start a conversation, customers will only see past conversations, and will only be able to reply to messages that you send. This card will display your name, photo and a button to start a call. Customer Support customer support live chat messaging

Three Things Salespeople Need from Product Managers

280 Group

To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few. Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition.

How Userpilot Helped Rocketbots with their Aha! Moment


Rocketbots is a messaging CRM that collects messages from pretty much every channel you can imagine. Slack, Whatsapp, Facebook — you name it, Rocketbots can integrate with it. It also enables you to automate your messaging through the use of Ai-powered chat bots.

Outside-In User Story Example

Tyner Blain

I was part of a messaging conversation on my phone last month with three other people (a group MMS). Instead of seeing 3 names, I saw two names and one phone number – not a good way to identify the participants.

Behavioral Targeting for Automated Campaign Personalization


In today’s noisy channels, it’s more important than ever to engage the right user at the right time with the right message. In spite of this, the best they can do is blast large portions of their database with a single message and hope that it stands out to at least some of their users.

Build customer relationships at scale with personalized videos

Inside Intercom

Pairing automated in-app messages with personalized videos has enabled us to strike that delicate balance between being efficient and being human. Nearly 50% of our customers opened our first video message! Put your message together.

Top 5 Software License Compliance Stories of 2018


But how Under Armour dealt with that breach separated it from many on that list – it used in-application messaging as a risk management strategy. Related Reading: Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management ).

What we shipped: 8 new features to create a best-in-class customer journey

Inside Intercom

Our account-based marketing capabilities, custom chatbots and messaging features enable you to craft a best-in-class customer journey, whether you’re in marketing, sales or support. Personalize your Custom Bot messages in real time with data attributes.

The marketer that’s always on? Your chatbot

Inside Intercom

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define.

From Awareness to Adoption: Keys to a Successful New Feature Launch


The marketing staff responsible for the product launch should be included in user testing, beta testing, persona definition and messaging creation to ensure they understand both the product and how it can benefit the target audience.

Demo 76

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

Market-driven product companies adopt a “whole is greater than the sum of the parts” approach to create higher value multi-product solutions for named market segments that ultimately accelerate revenue and market share growth. Marketing messages reflect product silos and salespeople sell products they’re most comfortable with. Marketing messages are segment-specific and sales teams sell higher-priced multi-product solutions that cater to specific industry issues.

What every product manager needs to know about content strategy


Whether you choose to add a permanent writer to your team or work with freelance writers, there are elements of content strategy that every product manager should be aware of: Product or feature names. We often forget how important a name can be.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here are some steps that you can apply: Review your product’s instrumentation and if you haven’t already, create an inventory all of the events and their attributes: Event Name; When the event is triggered; Attributes captured along with the event (location, date/time, duration, etc).

Events 212

How to Bring Dead Users Back to Life


In-app messaging and walkthroughs are great, but the problem is in the name: in-app. Craft your message and schedule your email. Repeat steps 2-6, changing the messaging for zombies you’ve emailed once, and starting new zombies on the original message.

The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few.

Adding Profile Photos with Gravatar


Name these fields what ever you would like. If you have any questions regarding Gravatar’s profile photo features, leave us a message! Use Gravatar to add profile photos in CardBoard.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

You’ve mapped out how you’re going to improve the specific job tasks of named roles in ways that advance the goals of the department. If your products, marketing messages and sales conversations just aren’t hitting the mark, contact Proficientz and learn how you can’t miss with a “customer goal” approach to product management, product marketing and sales. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen.

B2B 116

How to keep new users engaged with your welcome page

Inside Intercom

By offering reassurance and guidance via the welcome page – and following up with onboarding messages or a product tour – you’re helping users feel more confident about taking the first step.

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. The “improve HCAPS” message will win 80% of the time as long as the product capabilities offer strong enough proof points to the value statement.

New Java Reporting in Revulytics Usage Intelligence


This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and benefit from valuable software usage insights and in-application messaging. Additionally, new ReachOut variables have been added so you can include the Java version, vendor, runtime version, AWT graphics environment, VM version and VM name in the message text or URL of your campaign.

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

it is a message or tagline that is consistent with the value proposition. A value proposition (aka, a value prop) is a plainly-written building block that informs the marketing messages, pricing strategies, partnership priorities, development roadmap, etc.

How Much Does It Cost to Develop an App Like SnapChat?


Snapchat started as a rather simple messaging up with one distinctive product feature – disappearing messages. . Instead, you need to provide your name, birth date, phone number and choose a nickname. Disappearing Messages.

Perfecting the Stealth Launch

Under10 Playbook

Come up with a meaningless name for the product. Ignore the competition’s positioning and messaging. Congratulations. You’ve perfected the stealth launch! Your product is in the market but no one knows it.

Before you go whaling – automate your sales follow-up for the long tail

Inside Intercom

I use these templates as a skeleton for my message and then I add color based on what I know about the account to make it unique. Don’t be afraid to get creative with your message and remember, write something you’d want to read. Here’s how I’ve customized my messages in the past (the personalized sections are highlighted in yellow): Touch #1: You should send your first touch as soon as you’ve crafted your response.

What we shipped: 7 new data and customization-driven features

Inside Intercom

For sales and marketing teams, it’s important to understand how your tools are impacting your funnel, which messages are driving action and how well each team and teammate is performing. Measure the impact of your messages with control groups.

How to use email marketing to connect with your users

Inside Intercom

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Personalized messaging.