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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

Webinar 296
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183
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Emotion AI: How Far Can It Go?

The Product Coalition

Instead of a face-to-face conversation, we send chat messages or schedule a video call. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. But how do machines learn to detect emotions, and what business opportunities does emotion AI present?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

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The ROI of UX Research

UX Studio: Product Management

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Working for a startup. Working for a big company. Still, you will reach high levels of responsibility quickly.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Unless you’re selling to startups, focus on developing two different personas for buyers and users. Use in-app messaging to guide users to discover and adopt important features that will bring value to them. So, don’t confuse buyers for users when creating your personas.