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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. Test your assumptions. This approach resonated with a number of customers.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale. And they are shifting their work communication to messaging tools like Slack.

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7 Reasons Why Products Fail

280 Group

Some companies overlook the Beta Phase of the Optimal Product Process —the time to assess whole product readiness as well as testing the product under actual customer conditions. Outbound marketing is key to communicate to candidate buyers, users, and influencers. Prevent this pitfall. 7: Poor Marketing Plan.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Implement a product-led growth strategy to allow early adopters a chance to test your product without making an investment. Components of product-led growth.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

That means your focus should be on building the right customer profile and developing precise messaging to reach them. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously.

Outbound 183