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Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

These can take on the form of follow-up emails after a customer hasn’t used the product for a period of time or messages based on where customers “dead-ended” because they got stuck, confused, or discouraged. A loyal customer base has plenty of positive implications for your product and your organization.