The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Effective strategies on how to predict customer churn. Poor onboarding. Delayed Aha moment.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software User Testing 97

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Clearly define the messaging strategy.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. And these are reserved for products that look “special.”. Startup founders need to come to the table looking more polished than ever.

Startups 52

Startups Product Research User Testing Research Software 52

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Product-Market Fit (PMF).

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

Startups 80

Startups User Testing Product Management Product Manager 80

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. With a day-to-day personalized email, I was able to understand the product every bit and tap into the features that were left unexplored. Instagram Direct Messaging. Meet Ubercircle?—?A

Research Software 94

Research Software Reporting Tools Startups Customer Experience 94

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? Which roles exist in product management teams?

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Research Software 104

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 145

Customer Experience Product Research User Testing Data Visualization 145

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

User Testing 85

User Testing Product Marketing Marketing Research Software 85

Intercom, Inc.

JUNE 8, 2018

Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

User Testing 223

User Testing Customer Feedback Customer Experience Messaging 223

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Amplitude journey report.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

JANUARY 5, 2023

First, figure out if you’re at product-market fit (PMF) You’re at PMF if customers are banging at your door. If your customers pull your product so hard that you can’t catch up with demand. Great tasks: support research, translate strategy, write vision statements, roadmaps, and user stories. 2023 just started.

Product Research 103

Product Research User Testing Product Management Product Manager 103

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. Here’s how you get started. Create customer care responsibilities in your team.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

Technical Review 164

Technical Review Product Management Product Manager Research Software 164

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. Personalized onboarding experiences allow users to experience product value in the least possible time. Let’s get right to it, shall we?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 146

User Testing Customer Feedback Customer Experience Research Software 146

bpma ProductHub

DECEMBER 12, 2016

Reason #2: One of the highest concentrations of product managers anywhere. We’re talking about world-class universities, countless startups, VCs and more. And we’re talking about people – people such as product managers. Reason #4: Startup incubators and accelerators. Not ready to join a startup?

Research Software 150

Research Software Product Management Product Manager Startups 150

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.

User Testing 118

User Testing Product Research Consulting Leadership 118

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. The product usage data will help you identify and remove friction inside your product.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

The Lean Product Playbook Author: Dan Olsen When the Lean Startup movement began, it took the product management world by storm. Everyone decided they wanted to implement Lean product principles. This book is the perfect, handy step-by-step guide to help startups and large companies alike optimize Lean techniques.

Books 95

Books User Testing Technical Review Product Management 95

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Product Management Unpacked

OCTOBER 25, 2018

A key to success in a startup: focus on getting out of the building (thanks, Steve Blank!) Customers have problems and they look for solutions in the products they evaluate or purchase. Truly understanding that your product cannot be everything to everyone is also important work. Some are big problems.

Data Visualization 136

Data Visualization User Testing Analytic Tools Product Research 136

Intercom, Inc.

MAY 16, 2018

In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Many of the necessary pieces for product-market fit were in place when Rhino launched. And what they learned helped to clarify their brand story, messaging, and website.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Mixpanel

JANUARY 12, 2023

Keyword research answers an important question: What words do people use to describe the pain point your product solves—at scale? It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. Merge research-backed copy with company strategy. Plaid’s homepage today.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. The most common reasons behind high churn rates are: Bad product-customer fit. If you’re an early-stage startup or SMB, expect an average annual churn of 10% to 15%.

User Testing 95

User Testing Feedback Software Data Visualization Customer Feedback 95

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. All those may influence their decision to invest in your product. Determine customer needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Mind the Product

SEPTEMBER 1, 2020

. * Buy April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Visit The Product Experience homepage for more information and more episodes! Get in Touch, Rate Us and More!

Positioning 117

Positioning Product Research Customer Experience Feedback Software 117

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Product analytics Product analytics are necessary to analyze product usage and user behavior to evaluate the effectiveness of your adoption strategy. G2 rating: 4.6

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Analytic Tools Feedback Software Reporting Tools Data Visualization 98