The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 133

User Friction Customer Experience User Testing Customer Feedback 133

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Dear Strategy

SEPTEMBER 15, 2021

For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.

Messaging 52

Messaging Product Strategy Strategy Blog 52

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product strategy.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 112

Product Strategy Strategy Feedback Software Customer Experience 112

ProductPlan

APRIL 12, 2022

Slack’s product strategy put it on a trajectory for success. In just a few short years, the business messaging app Slack established itself as a communication hub. Let’s explore the company’s product strategy to see what makes it different. Product strategy: slip into the customers’ shoes.

Feedback Software 52

Feedback Software Analytic Tools Research Software Product Strategy 52

The Product Coalition

FEBRUARY 2, 2022

One of the most typical requests of people looking to learn about or deploy a product strategy is, “ where is the template I can use to fill it with all my …ideas… ”. Or “ where can I find a good strategy document from another company I can inspire on? ” Why such a good idea that works in other cases wouldn’t work for strategy?”

Strategy 149

Strategy Document User Testing Messaging 149

Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 62

Weak Development Team Product Strategy User Testing Strategy 62

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. You don’t have to copy their approach, but you can tease out the best bits and blend them into the perfect strategy for you. Start with the product vision statement, then set out your goals and initiatives.

User Testing 66

User Testing Reporting Tools Data Visualization Customer Feedback 66

Product Management University

OCTOBER 16, 2023

Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! How about context?

Positioning 147

Positioning Product Research User Friction Differentiation 147

280 Group

SEPTEMBER 20, 2021

The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. And what if your messaging doesn’t address the needs of either buyer? Imagine two car buyers visit a dealership looking for an SUV.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

280 Group

SEPTEMBER 17, 2019

Study your competitors and analyze their marketing and product strategies. For the discipline of Product Management or Product Marketing, consider attending a training course, read relevant books, newsletters and blogs. 280 Group is the world’s leading Product Management training and consulting firm.

Strategy 201

Strategy Product Management Product Manager Reporting Tools 201

The Product Coalition

MARCH 6, 2019

In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer product roadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. You don’t have to copy their approach, but you can tease out the best bits and blend them into the perfect strategy for you. Start with the product vision statement, then set out your goals and initiatives.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 269

Weak Development Team Product Management Product Manager User Testing 269

280 Group

MARCH 2, 2021

The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

FEBRUARY 9, 2022

Following a phased approach supports clear decision-making, consistency, accountability and transparency, increasing the likelihood of delivering a product that will sell. . A Phased Approach to the Product Process . The product process encompasses the entire life of a product, from its conception to its retirement.

Document 291

Document Development Team Review Software Review Systems Review 291

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

280 Group

SEPTEMBER 27, 2021

Let’s start by remembering that Agile and Waterfall/Traditional are development methodologies – ways to build a product. Product Managers exist to understand the market, identify customer needs, and determine a product strategy to meet those needs and achieve the company’s business goals (for instance, revenue and profit).

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

ProductPlan

JULY 13, 2020

As organizations grow and expand, keeping stakeholders and employees on the same page to drive alignment with your product strategy can be a big challenge. That’s because growth often brings culture shifts, new offices in different locations, and new hires with the different product vision. 5 Strategies for Driving Alignment.

Strategy 69

Strategy Feedback Software Customer Experience Customer Feedback 69

280 Group

SEPTEMBER 16, 2021

This requires understanding your prospects and their needs and using this information to develop the right product. In some markets, a product can virtually sell itself, using product-led growth strategies. Price : Knowing your prospects’ needs and expectations will help you formulate your pricing strategy.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Incorporate customer feedback directly into your product roadmap.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

280 Group

FEBRUARY 1, 2022

In this blog post, we’ll examine the 4-phased PLC in detail, including the market conditions for each stage and how you can use the PLC to make better decisions about your product pricing, channel and marketing strategy, and product portfolio mix. . The PLC is not about your particular product , but the category it exists in.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Intercom, Inc.

SEPTEMBER 1, 2021

Product strategy: Partner closely with product to influence the product strategy and roadmap, closing gaps and capitalizing on opportunities. Positioning and messaging: Develop effective positioning and messaging that resonates with and converts Intercom’s target customer segments.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 145

Customer Experience Product Research User Testing Data Visualization 145