Intercom, Inc.

SEPTEMBER 26, 2018

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

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ProductPlan

JANUARY 27, 2023

This post will focus on the last example, product roadmaps. Why does roadmap inconsistency matter? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential?

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Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

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Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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280 Group

OCTOBER 29, 2022

They typically conduct extensive research about competitors’ products and market conditions to inform their messaging and Go-to-Market strategy. Product Marketing Managers are marketing experts who not only drive messaging and often pricing, but ensure consistency through all collateral and campaigns. 3: Messaging and Positioning.

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Intercom, Inc.

JUNE 4, 2019

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap. Your product. Put the tools to use.

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ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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The Product Coalition

MARCH 11, 2020

NAVIGATING THE NATURAL TENSION AMONG STAKEHOLDERS This is the first in a series on product roadmaps. The first post describes why roadmaps matter and who relies upon them. The roadmap is much more than a directive document that tells teams what to do by when. Battleground The product roadmap. Partners?—?Can

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Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) That means about 99 percent of their customers are in the “silent majority” and not being put at the center of their product roadmap. Incorporate customer feedback directly into your product roadmap.

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Gainsight

SEPTEMBER 28, 2022

Implementing this approach requires a fresh approach to your product roadmap—because when you scale through retention and expansion, the primary goal is maximizing utility for existing customers so they’ll increase usage and be willing to spend more over time. Make space for quick wins to drive advocacy. Influence user behavior.

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Alchemer Mobile

MAY 17, 2022

Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. Why do they feel that way?

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Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Your product marketing roadmap is the equivalent to sonar on a fishing boat. A product marketing roadmap is as valuable to your salesforce as a product roadmap is to your engineering team.

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Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

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Alchemer Mobile

MAY 10, 2022

Two-way messages give customers the ability to leave feedback through an always-on, always present channel: your mobile app. Customers can provide messages and pictures describing issues that are impacting their mobile experience. INTEGRATE CUSTOMER FEEDBACK INTO YOUR PRODUCT ROADMAP.

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The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

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Alchemer Mobile

NOVEMBER 8, 2022

Your product team is already soliciting feedback to drive the roadmap today. also comes with new default UI styles for all consumer-facing Apptentive interactions, including the Love Dialog, Surveys, Notes , and Message Center. Response Targeting , new in our SDK 6.0, provides a scalable way for brands to close their feedback loop.

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Product Research User Testing Feedback Software Feedback Loop 244

Userpilot

JUNE 10, 2022

In the fast-paced world of technology, building a public roadmap can be a competitive advantage for savvy product managers. In this article, we’re going to look at some great examples of public product roadmaps, draw out key lessons to apply to your own roadmap, and explore some of the best tools available for building one.

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Feedback Software Roadmap Data Visualization User Testing 52

Gainsight

MAY 14, 2019

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

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ProductPlan

JANUARY 28, 2020

Your roadmaps aren’t for everyone. It’s essential to tailor your product roadmaps for your audience. Your Roadmaps Aren’t for Everyone. While you might think you want to share your roadmap with everyone possible (except your competitors), that’s not the best strategy. Everyone doesn’t need to see your roadmap.

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ProductPlan

APRIL 29, 2020

Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? In order to roadmap what matters, it means limiting what gets attention and energy. That’s what they pay us for. Just say no.

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280 Group

SEPTEMBER 20, 2021

The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. And what if your messaging doesn’t address the needs of either buyer? Imagine two car buyers visit a dealership looking for an SUV.

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Data Visualization Research Software Product Research User Testing 295

ProductPlan

MAY 5, 2020

Here at the ProductPlan blog, we advocate strategic roadmapping for product managers in every field. But for the video game industry, in particular, product roadmaps take on added importance. In this post, we’ll offer several strategic reasons that you should embrace your roadmap as a gaming product manager. Ready, player one?

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Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

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Alchemer Mobile

OCTOBER 14, 2021

What strategies do you use to prioritize your product roadmap? Probably the person who started the company, they might come in and sit on your desk or send you a Zoom or a Slack message and say, “I want to go this direction.” ” Lesson 3: What strategies do you use to prioritize your product roadmap?

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Technical Review User Testing Data Visualization Feedback Software 245

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

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Alchemer Mobile

MARCH 9, 2022

To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.

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280 Group

FEBRUARY 9, 2022

Market Needs and Product Description documents are created, along with a theoretical product roadmap. Feedback collected during beta testing in Phase 4 (Qualify) can help you refine your product and marketing strategy, and tailor messages to highlight what beta customers love about the product.

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280 Group

NOVEMBER 13, 2020

If you’re a well-respected Product Manager who knows this information and can communicate it accurately, you are likely to influence the roadmap (and get promoted!). Category: Roadmaps and Product Goals. Category: Roadmaps and Product Goals. ” Here the acronym stands for: Messaging, Value proposition, and Positioning. .”

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ProductPlan

NOVEMBER 21, 2019

The question is, as a product manager, how exactly do you map product revenue to the roadmap? In this post, I’ll break down the basics of how to tie your roadmap back to revenue. Roadmap : Visual representation of your product strategy. Roadmap View: A filtered view of your roadmap intended for a specific audience.

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Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

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Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. Userpilot can help product service managers collect user feedback, analyze user behavior data and improve communication via in-app messaging. Want to see how? Book the demo!

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The Product Coalition

JANUARY 16, 2022

Have a communication policy outlined for your team There are so many enterprise tools available today ranging from email to instant messaging. set simple rules ( e.g. leverage email for non-urgent communications, instant messaging for urgent messages, & meetings for decision-making) and get alignment from your team to follow them.

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ProductPlan

OCTOBER 10, 2019

As a product manager who now sits on the other side of the table as an executive, I’ve had lots of experience both presenting executive-facing roadmaps and receiving those presentations. I understand how much thought (and possibly anxiety) goes into these roadmap presentations. Mistakes I’ve Seen When Presenting Executive Roadmaps.

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Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. 2 Involve the Right People. Close the meeting.

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Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

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