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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. In the current economic environment, there has been an explosion of startups of all kinds. Big and Rich Matters. Clash of the In-Laws.

article thumbnail

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. In the current economic environment, there has been an explosion of startups of all kinds. Big and Rich Matters. Clash of the In-Laws.

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article thumbnail

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. In the current economic environment, there has been an explosion of startups of all kinds. Big and Rich Matters. Clash of the In-Laws.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. And it was it was product marketing it looked at it smelled like product marketing. So yeah, that's how I got into it and I've been doing it for quite a while now. And that's smart.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. And it was it was product marketing it looked at it smelled like product marketing. So yeah, that's how I got into it and I've been doing it for quite a while now. And that's smart.

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The Great Silence

The Product Coalition

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Some startups adopt this strategy to fool investors.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Do you have the right product?